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  1. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    close the deal faster, when people see that their peers are satisfied with your product or service, ...

    Richard Conn - 07/01/2022 - 12:30

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    department? Well, your customers, employees or shareholders don’t just deal with your marketing team! ... effectively, an all-digital world, how has this impacted conveying your brand? Has it made it easier for you ...

    David Rowlands - 10/12/2021 - 10:37

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    manage to deal with that mass of people looking for new opportunities? What sets out a ‘good’ candidate ... for these newly emerging roles? How do you deal with this? It's interesting because mid pandemic we had a lot ... of rolled up sleeves in our team and we all mucked in to deal with the situation at hand. However, ...

    David Rowlands - 17/12/2021 - 15:04

  4. twogether on winning Gold for ‘Best use of direct mail’

    to send it to decision-makers for deals that were further down the track and therefore we could influence ...

    David Rowlands - 21/12/2021 - 15:26

  5. Five predictions on data changes to future-proof your 2022

    cookies, making it much easier to build audiences, attribute behaviour trends and measure activation ...

    Jon Clarke - 20/12/2021 - 12:01

  6. Christelle Fraysse on the importance of a solid CRM system

    the gap between sales and marketing functions is easier said than done, with teams often relying ... marketing awareness raising all the way to a closed deal.  Specifically, CRM systems can deliver a single ...

    David Rowlands - 16/12/2021 - 12:19

  7. Six B2B industries that should be leveraging marketing automation

    and this is where marketing automation can make life easier. Using features like grading and scoring, organisations ... to build and maintain relationships is the difference between winning or losing a significant deal ... every interaction as tailored as possible to ultimately win the deal. Lead generation and lead nurture ...

    Tom Ryan - 14/12/2021 - 08:58

  8. How CogniClick can personalise your content for ABM success

    As Helen admits, taking on new bits of technology is easier said than done. To combat this, CogniClick sets ...

    David Rowlands - 09/12/2021 - 11:58

  9. Everything you need to know to create a high-converting B2B product page design

    faced at work? How will it make their teams’ jobs easier? What value will it bring to their overall ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    topic, with a focus on: What tactics, metrics and goals will make it easier for you to show marketing ...

    Cliff_1 Guy - 02/12/2021 - 11:33

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