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  1. News: Kingpin and The Marketing Practice join forces

    and Thomson Reuters. The deal, which is supported by Horizon Capital, comes at a time of major change ...

    David Rowlands - 09/09/2021 - 10:52

  2. Why you need to take the next step in your relationship (with HR)

    a stronger relationship between HR and marketing is not just about making the recruitment process easier ... easier.” Want to learn more about building teams and resourcing? Why not check out Propolis, our exclusive ...

    David Rowlands - 09/09/2021 - 08:59

  3. Three psychological pitfalls marketers should avoid in 2021

    changed consumer psychology and the rules of engagement for marketers. From dealing with isolation ... consumer psychology and the rules of engagement for marketers. From dealing with isolation to significant ...

    Norman Guadagno - 20/07/2021 - 11:06

  4. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    and bigger deal sizes.  David: The death of third-party cookies is no longer on the immediate horizon, ...

    David Rowlands - 02/09/2021 - 17:25

  5. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    an easier time understanding your needs. Marketing might’ve been tasked with sorting out CX and being ... and this will be key in making implementation that much easier and possible. What is the path to implementation? ...

    David Rowlands - 02/09/2021 - 09:58

  6. 3 top tips for B2B marketing teams to optimise their operations

    can make many aspects of campaign delivery easier, from keeping track of campaigns to staying ... it much easier to do their jobs well and connect to customers, which is sure to boost your customer ...

    Kerrie Malone - 01/09/2021 - 12:17

  7. Repeat success in your B2B marketing with the power of revenue attribution

    the tip of the iceberg that landed them that one deal.  What worked? What didn’t? What needs to be scaled ... much effort into? Or did that last phone call seal the deal, because your salesperson is a rockstar? ... In short: which marketing channels should get the credit for closing a deal? Can you really trust ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  8. Transformation through messaging and engagement: An interview with Gary Hurry

    experience, visualisation and augmented decision making, we’re making this quicker, more integrated and easier ...

    David Rowlands - 31/08/2021 - 09:37

  9. News: B2B Marketing Awards 2021 shortlist announced!

    that their teams have delivered in one of the hardest times we have ever experienced. It shows a great deal about ...

    David Rowlands - 25/08/2021 - 17:15

  10. Super-charged lead generation: How to drive more ROI from your marketing

    likely to qualify them. One way to make it easier for sales to speak to people quickly is to use ...

    Kate Cox - 24/08/2021 - 15:37

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