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  1. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

    the monetary details about the acquisition were not disclosed. The deal aims to unite the market leader in ABM ... by Horizon Capital, the monetary details about the acquisition were not disclosed. The deal aims to unite ...

    Kavita Singh - 17/08/2021 - 11:49

  2. Turning pitches into experiences

    the PowerPoint deck from over 150 slides to something more manageable. But did you know that deals are more ... over 150 slides to something more manageable. But did you know that deals are more likely to be won ...

    Lee Wardell - 25/06/2021 - 10:40

  3. 8 marketers share their B2B marketing predictions for the rest of 2021

    to be able to move data faster and easier – my money is on a huge influx of investment coming ... to be able to move data faster and easier – my money is on a huge influx of investment coming ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  4. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    is that, in B2B, you’re dealing with a large buying group and long buying cycles. 10 years ago, that buying ... searching on Google for alternative solutions.  Bigger deal sizes. Less discounting and commoditisation, ...

    David Rowlands - 06/08/2021 - 11:18

  5. Straight line to concentric circles – The complex world of B2B buying in 2021

    of products or services. Then, to close a deal, organisations moved their sales opportunities linearly through ... in their purchase process, so there is no clue in a deal (of the linear-supplier-centric sales funnel) to point out ... where the customer is in a fix to complete the buying process. Deal progression of a sales person ...

    Satish Sadasivan - 04/08/2021 - 10:56

  6. Are you ready to grow sales by 10x?

    and coexists with legacy sales and marketing technology. How do companies like Dell close 4x more deals? DELL ... effectiveness i.e., closing deals and lowering cost of sales remain valid, there are new benchmarks that smart ... closing more deals in less time. xiQ’s unified sales and marketing platform allows sales reps ...

    Usman Sheikh - 13/07/2021 - 17:04

  7. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    thing I deal with is coming out. Most people assume that you come out once and it’s done. However, ... It’s also not the only thing I want to be known for. The way I’ve been dealing with it recently ...

    Kavita Singh - 26/07/2021 - 14:45

  8. The ultimate guide to content marketing

    who doesn't want to grow their number of leads, close deals, keep customers for longer ...

    Jack Mann - 22/07/2021 - 11:06

  9. An Introductory Guide to ABM

    companies, it is best used when companies want to target high-value account sales, especially deals over ...

    Jack Mann - 22/07/2021 - 10:48

  10. Beyond the press release: exploring the power of modern PR

    The way your business deals with both positive and negative comments can be critical to developing your ...

    Emma Crofts - 23/07/2021 - 14:19

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