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  1. How to write a B2B marketing email that works

    from. But of course, that’s a lot easier when you have more ideas and perspectives to draw upon. ...

    David McGuire - 21/07/2021 - 15:37

  2. Why branding and martech should become BFFs!

    The result is a great deal of confusion: Do we have the right data? Are we tracking the right customers? How ... Product benefits are easily copied, “lead gen” is even easier to copy, but brand is an “alligator-filled ... on technology rather than the human element —people, customers, consumers. The result is a great deal ...

    Sue Mizera - 13/07/2021 - 13:03

  3. 7 tips to overcome B2B marketing barriers

    that quickly answers their questions before they can proceed with more formal business dealings. However, your ... to make it easier to comply. The solution is to keep tabs on your prospective customers as to what ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  4. What can community marketing bring to the table? with Zapnito's Charles Thiede

    expect to see further growth in community marketing as brands seek to gain easier access to customers ...

    Kavita Singh - 13/07/2021 - 10:30

  5. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    For organisers, online events can be easier to curate, as they don’t have the challenges of a live venue. ...

    François Floribert - 12/07/2021 - 15:08

  6. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    But as marketers we have always had to deal with constant and what can be sudden changes in our business ...

    Zoe Hominick - 09/07/2021 - 17:56

  7. Events Coordinator

    agreed profits Working with suppliers on contra deals that enhance the event. Event delivery ...

    Jennie Barrick - 08/07/2021 - 16:59

  8. Enterprise Sales Manager

    and consistently reviewing processes to ensure deals are closed in a successful and timely manner · Networking ... models. You will have a ‘hunter’ mentality as somebody who is proactively looking to close deals at every ...

    Jennie Barrick - 28/06/2021 - 13:31

  9. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    is easier when you’re a full-time professional, but nothing could be further from the truth. Imagine ... seem to think that writing is easier when you’re a full-time professional, but nothing could be further ...

    David McGuire - 25/06/2021 - 14:58

  10. Why your martech is failing (and how to fix it)

    easier and help take your marketing to the next level. So don’t leave your martech’s potential untapped- ... to maximise your results. Ultimately, your martech should be making it easier for you to deliver compelling ...

    Kerrie Malone - 17/06/2021 - 12:51


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