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  1. News: Hiscox launches card game to educate businesses about cyber security

    card. Virus: 31% of firms affected by a cyber-attack had to deal with a virus infection. Pairs ... compromise: 28% of firms had to deal with payment diversion fraud arising from business email compromise. ...

    David Rowlands - 30/11/2021 - 09:52

  2. Gilroy

    through nurture, and on to winning major bids and deals. We are experts at working alongside your sales ...

    Daniela fernandes - 19/11/2021 - 14:11

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    is a great deal of confusion: do we have the right data? Are we tracking the right customers? How should we ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The data and science you need to know when approaching ABM email marketing

    and quantified emotional with contrast.  “It’s a big deal to see that there’s an advantage to saying more. ...

    David Rowlands - 16/11/2021 - 09:39

  5. How to approach your ABX strategy

    to integrate: “without that proper data foundation, you’re unable to align as a sales and marketing team ... with that proper view of the account,” she continues. This therefore makes it more difficult to recognise what ... Looking at the same data One of the fundamental areas to focus on is making sure you’re dealing ...

    David Rowlands - 10/11/2021 - 10:57

  6. How sales training and coaching can drive B2B success in 2022 and beyond

    hit their numbers, win deals and create loyal customers. Those who neglect the importance of learning ... improve. It’s positioning them to deliver superior customer experiences, win more deals and become the rock ...

    Kevin O'Regan - 09/11/2021 - 10:37

  7. Universal identity resolution is a myth. It’s also a bad idea

    (and only the data owner) to manage the data in a proper, identity-safe manner. Distributed identity ...

    Ray Kingman - 05/11/2021 - 09:31

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    and tomorrow’s 80% of revenues. Even if you’re using ABM to attract new accounts, through deal-based marketing, ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    for longer-term thinking to help companies be considered for more tenders, close deals faster and earn the trust ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. ABM expert Robert Norum on how to run your ABM pilot

    Well populated CRM system. Marketing platform that deals with both out and inbound traffic. As Robert ... is needed. He advises looking at both the size and type of accounts you’re dealing with to discern your ... reducing time to market, reducing sales cycle, having a better chance of winning, increasing deal size. ...

    Lucy Gillman - 26/10/2021 - 16:39

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