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  1. What’s in store for B2B marketing in 2022?

    quality, or any number of other attributes. Problems arise when the expectations set by a brand ...

    David Rowlands - 07/01/2022 - 15:27

  2. Five predictions on data changes to future-proof your 2022

    cookies, making it much easier to build audiences, attribute behaviour trends and measure activation ...

    Jon Clarke - 20/12/2021 - 12:01

  3. Six B2B industries that should be leveraging marketing automation

    Not only this, but they can also measure it and attribute marketing efforts directly to ROI. For businesses ...

    Tom Ryan - 14/12/2021 - 08:58

  4. The tautology of marketing operations job titles

    and attribution  – and I certainly have an analyst in my team with responsibility for reporting and analytics. ...

    Simon Daniels - 03/12/2021 - 08:47

  5. Universal identity resolution is a myth. It’s also a bad idea

    While a distributed identity model is protecting that asset, it is also making attribution easier ...

    Ray Kingman - 05/11/2021 - 09:31

  6. How to use data to optimise your marketing spend

    are the worst performing areas to cut, and which to keep. Attribution will help you determine which marketing ... as online. In this blog, I'll outline the different ways that you can look at sales attribution, so you ... This is the best attribution model and is guided by real time data. It is fully rounded, accounting for all ...

    Kate Cox - 28/09/2021 - 09:52

  7. What’s the difference between content aggregation versus content curation and content writing?

    is pulling data from multiple sources into a single piece of content without attributing where those ... stories based on press releases. However, when it is an issue is when it’s not attributed to the original ... as you’re attributing it to the right people. When planning content, plan accordingly. If you’re reporting ...

    Kavita Singh - 22/07/2021 - 10:42

  8. Repeat success in your B2B marketing with the power of revenue attribution

    and campaigns that don’t work? This is where you want to take a close, hard look at B2B attribution, and stop ... B2B business up for repeated success with attribution: The difference between B2B and B2C growth, ... charge of your own data Using attribution models the right way and setting up realistic expectations ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  9. What can community marketing bring to the table? with Zapnito's Charles Thiede

    to derive attribution, in terms of participation and what that looks like in terms of conversion. ... And that's why we're seeing the full attribution around not just acquisition, but retention. So, if you ...

    Kavita Singh - 13/07/2021 - 10:30

  10. 7 tips to overcome B2B marketing barriers

    However, technology has reformed many business attributes, helping automate processes and increasing market ...

    Claudia Jeffrey - 07/07/2021 - 13:22

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