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  1. Transforming your promise into your brand DNA

    a bullet-proof brand.  What is a promise? Taken at face value, Oxford defines a promise as “assuring someone ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    work, the way we do business and what defines success.  Facing a world of new beginnings and constant ...

    Jerusa Calliste - 22/11/2022 - 17:07

  3. Why marketing operations is the foundation of a successful modern marketing team

    scientist, or what Scott Brinker defines as the ‘Analytics Architect’ in his chart of tech-savvy marketers. ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  4. How to unlock green growth

    be prioritised for development.   2. Define your go-to-market strategy After determining the right market ... to define an optimal commercial model (such as co-creation partnerships, contracting strategy, and pricing ... sets- from identifying new problems, defining new models to address them, creating practical scaling ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  5. The importance of brand personality in B2B – and how to find yours

    B2B company should know what this personality is to manage and direct its impact. If you don’t define ... motivations and values that define each consumer type with your company, and by extension, with your customer ... define and manage your brand personality, somebody else will and you probably won’t appreciate ...

    Sue Mizera - 25/08/2022 - 14:16

  6. Forget everything you (think you) know about ABM

    and thrive in the challenging economic conditions we find ourselves in today. How did you first define ABM ... back in 2003? Has this definition changed? I defined ABM as ‘treating individual accounts as markets ...

    David Rowlands - 18/08/2022 - 15:17

  7. Brand guidelines: When should you start breaking the rules?

    They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... They define how memorable a brand is, and ultimately keep it focused. Ideally, it should be possible for both ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements, ...

    Danny Philamond - 04/08/2022 - 09:46

  8. People or personas? What B2B marketing can learn from B2C

    that trust and build the relationship.   Making a big buying choice at work could be a career-defining ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  9. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

    as we expand our offering for our global client portfolio. “Punch! B2B and Punch! Sales have defined new ...

    David Rowlands - 25/07/2022 - 11:24

  10. How your peers are measuring marketing operations

    the question of how much input marketing and for that matter sales have in defining these targets rather than ... Helene suggests, making it easier to define and monitor objectives robustly. “I set quarterly ‘big ...

    Simon Daniels - 25/07/2022 - 10:08

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