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  1. Propolis marketing manager

    to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    that they allow you to expand and deepen your arguments. E.g.,  Defining and defending your corporate brand offers ...

    Sue Mizera - 08/12/2022 - 10:09

  3. Transforming your promise into your brand DNA

    a bullet-proof brand.  What is a promise? Taken at face value, Oxford defines a promise as “assuring someone ...

    Zsofia Raffa - 29/11/2022 - 10:41

  4. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    work, the way we do business and what defines success.  Facing a world of new beginnings and constant ...

    Jerusa Calliste - 22/11/2022 - 17:07

  5. Why marketing operations is the foundation of a successful modern marketing team

    scientist, or what Scott Brinker defines as the ‘Analytics Architect’ in his chart of tech-savvy marketers. ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  6. How to unlock green growth

    be prioritised for development.   2. Define your go-to-market strategy After determining the right market ... to define an optimal commercial model (such as co-creation partnerships, contracting strategy, and pricing ... sets- from identifying new problems, defining new models to address them, creating practical scaling ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  7. The importance of brand personality in B2B – and how to find yours

    B2B company should know what this personality is to manage and direct its impact. If you don’t define ... motivations and values that define each consumer type with your company, and by extension, with your customer ... define and manage your brand personality, somebody else will and you probably won’t appreciate ...

    Sue Mizera - 25/08/2022 - 14:16

  8. Forget everything you (think you) know about ABM

    and thrive in the challenging economic conditions we find ourselves in today. How did you first define ABM ... back in 2003? Has this definition changed? I defined ABM as ‘treating individual accounts as markets ...

    David Rowlands - 18/08/2022 - 15:17

  9. Brand guidelines: When should you start breaking the rules?

    They don’t just define and connect multiple visual elements, but make brands instantly recognisable. ... They define how memorable a brand is, and ultimately keep it focused. Ideally, it should be possible for both ... a consistent tone of voice and point of view. They don’t just define and connect multiple visual elements, ...

    Danny Philamond - 04/08/2022 - 09:46

  10. Under the hood of Amex’s success with small businesses

    Saturday has turned into a global movement, with consumers reportedly spending an estimated $163 billion ...

    David Rowlands - 10/08/2022 - 10:13

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