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  1. A new year, a new set of priorities: Tackling your 2023 budget

    electricity into your car, it’s definitely not the future of driving right now.  My point is, while the gloss ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Revenue operations manager

    and dashboards. Data-driven decision maker. Outstanding analytical skills. Ability to translate quantitative data ...

    Jennie Barrick - 12/01/2023 - 15:20

  3. Account-Based Marketing

    with characteristics which could generate revenue. Be warned: this is NOT the definitive guide to ABM. However, ...

    Jerusa Calliste - 05/01/2023 - 09:11

  4. Live reaction: Can ChatGPT write your B2B copy?

    on – but it opens with a cliché, and that repeated “different” doesn’t really work. I’ve definitely read worse from ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Transforming your promise into your brand DNA

    that one will definitely do something or that something will happen.”  But in marketing, simply assuring ...

    Zsofia Raffa - 29/11/2022 - 10:41

  6. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    especially these days. There is definitely a “do more with less” mandate for marketers, which should ...

    Mary Gilbert - 21/11/2022 - 11:12

  7. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    think you do one thing and then another group are pursuing an entirely different definition, which ... throughout that stakeholders on both the Sales and Marketing side of the fence really align on the definition ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  8. The Global ABM Conference 2022: What you missed out

    and I’m definitely feeling super inspired now. I wish I could just go to the office now and say ‘guys, ...

    David Rowlands - 08/11/2022 - 12:09

  9. Does ESG get the gold standard for B2B at the DMA Awards?

    invited to judge, definitely jump at it. It’s enormously valuable. Judging the entries in the B2B category ...

    Joel Harrison - 18/10/2022 - 13:28

  10. Want to feature in the 2023 UK B2B Agencies Benchmarking Report?

    in the form below to register your interest and be included in the 2023 definitive ranking. Provide your ...

    Daniela fernandes - 31/08/2022 - 11:32

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