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  1. Tech brands' sales approach destroying brand loyalty

    Marketing technology Customer insight Some 85% of IT buyers consider too many emails and calls from sales reps a deterrent when looking to re-purchase from a tech brand, according to research conducted by Spiceworks. The survey discovered IT buyers are co ...

    Molly Raycraft - 11/01/2018 - 14:24

  2. Don’t let the wrong team culture destroy your hard work

    Professional development Instilling the right culture is crucial to building an effective marketing team, and will allow you to recruit and retain the best talent The importance of having the right team culture is usefully illustrated by the current pligh ...

    Paul Snell - 28/02/2017 - 09:09

  3. Emotion in B2B content: First, do your research

    – like the CGI buildings destroyed in a superhero movie – they don’t seem to weigh anything, so nobody ...

    David McGuire - 05/10/2020 - 10:05

  4. How KLM destroyed the competition with a tweet

    and ensures customer loyalty and goodwill. 20024 blog/posts/2012/10/16/how-klm-destroyed ...

    David Petherick - 16/10/2012 - 16:06

  5. BRAND CAMPAIGN NEWS: Bytes Document Solutions destroys printers on film

    Branding 17402 news/archive/brand-campaign-news-bytes-document-solutions-destroys ...

    Jason Taylor - 12/04/2012 - 10:56

  6. 5 business concepts all B2B marketers should know

    A cyber attack where customer personal data ends up on the dark web and stolen can destroy your trust ...

    Sam Bocetta - 02/03/2020 - 15:50

  7. Why the strongest B2B stories have three acts

    by laser fire. Behind it, a vast, angular star destroyer sweeps ominously forward to seal the rebels’ fate. ... the screen, surrounded by laser fire. Behind it, a vast, angular star destroyer sweeps ominously forward ...

    David McGuire - 03/12/2019 - 11:52

  8. Awards case study: How Shred-it generated more than £1m in pipeline with its ABM lite campaign showing the art of destruction

    that Shred-it are the complete experts, turning destroying confidential material into an art form through ...

    Paul Snell - 28/11/2019 - 11:54

  9. 3 business areas marketing must own as we enter the fourth industrial revolution

    be created than will be destroyed or diminished. Second, that traditional marketing skills will be necessary, ...

    Charles Doyle - 18/04/2019 - 09:13

  10. Agree what marketing should be accountable for... and what it shouldn't

    the perception that marketing isn’t pulling its weight. Break down barriers and destroy silos: Set up regular ...

    Alex Clarke - 07/11/2017 - 13:44


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