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1. ANALYSIS: Business services suck the life out of marketing

   understand the proposition in detail while also getting a brief overview from their partners." ...

   a12admin a12 - 26/04/2005 - 00:00

2. CRISIS MANAGEMENT: Brand overboard

   the marketing department- which will have the most detailed understanding of the value of the brand- must work ...

   a12admin a12 - 20/08/2006 - 00:00

3. BEST PRACTICE: Getting market research right

   for personal details – people are more willing to cooperate if they trust that it's genuine research ...

   a12admin a12 - 26/04/2005 - 00:00

4. ANALYSIS: B2B marketers procrastinate over VDP

   in contact details for both individual decision makers and entire companies makes maintaining accurate ...

   a12admin a12 - 27/01/2005 - 00:00

5. SOCIAL MEDIA: Putting your head on the blog

   search will furnish you with pages of detailed background) but in essence Jarvis was treated poorly, his ...

   a12admin a12 - 19/12/2005 - 00:00

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