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  1. B2B content in 2022: OK, so now what?

    piece. 4. Look for big, simple ideas. Whatever the details of the workplace changes we’ll see over ...

    David McGuire - 01/02/2022 - 12:17

  2. Why increased customer privacy provides an opportunity for marketers

    pixel that, when loaded, tracks the user as an open in addition to details like IP address for regional ...

    Sam Holding - 26/01/2022 - 10:07

  3. B2B Marketing Awards 2021: Check out the winners here!

    Propolis now to find out:  Specific details including campaign budget, strategies, objectives, techniques ...

    Daniela fernandes - 26/11/2021 - 12:11

  4. How CogniClick can personalise your content for ABM success

    is in the numbers with at least 65% of individuals completing the benchmark, requesting the more detailed ... the benchmark, this is not a comparative result, but rather detailed information on the client's own ...

    David Rowlands - 09/12/2021 - 11:58

  5. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    The board will not be interested in nitty-gritty details or – worse – complicated excuses. What’s required ...

    Daniela fernandes - 23/11/2021 - 15:20

  6. Everything you need to know to create a high-converting B2B product page design

    as B2C ones. Although they both need to include details about your product, business decision-makers ... service ” in more detail for those who’ve just come across your product. 4. Use a powerful call to action ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. Unconventional ways of getting customer insight

    not to be dismissed; people give a surprising amount of detail over their chat conversations that they sometimes won’t ... but also present something to them in detail about what they do, associates you with knowledge ...

    Kate Cox - 15/11/2021 - 09:25

  8. The big lie of thought leadership in B2B

    In this case, we’ve highlighted that specific detail and a reassuring tone is necessary to land the company’s ... in detail. That means that we can identify actionable personas for targeting social and search advertising, ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. The journey to data-driven marketing

    you. The full competency assessment framework: a much more detailed and granular version ...

    Cliff Guy - 05/11/2021 - 13:57

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    problems in its tracks. If you’d like a more comprehensive, detailed account of the complexities of ABX, ...

    David Rowlands - 10/12/2021 - 11:46


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