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1. The journey to data-driven marketing

   you. The full competency assessment framework: a much more detailed and granular version ...

   Cliff Guy - 05/11/2021 - 13:57

2. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

   problems in its tracks. If you’d like a more comprehensive, detailed account of the complexities of ABX, ...

   David Rowlands - 10/12/2021 - 11:46

3. The B2B Marketing Awards 2021: Check out who won big

   of the giants of B2B? Access the full case studies on Propolis to learn specific details about award-winning ...

   David Rowlands - 01/12/2021 - 16:29

4. Ignite London 2021 Session: ABM as a business communications strategy

   Brand This session details how brand-level messaging and media activity can align around a single ... marketing can now align to deliver a business-level ABM comms strategy. This session details how brand-level ... and clear reason to engage This session details how brand-level messaging and media activity can align ...

   Jack Mann - 05/07/2021 - 12:10

5. The 360-degree customer view: What does it mean and how can you actually achieve it?

   CMO at data and app integration company, SnapLogic, to discuss it in more detail. “Customer obsession ... integration company, SnapLogic, to discuss it in more detail. anonymous user Features 0 No votes yet Master- ...

   David Rowlands - 04/11/2021 - 11:22

6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

   transaction is expected to close in the next month, subject to customary closing conditions. Financial details ...

   David Rowlands - 05/11/2021 - 12:23 - 1 comment

7. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

   the monetary details about the acquisition were not disclosed. The deal aims to unite the market leader in ABM ... by Horizon Capital, the monetary details about the acquisition were not disclosed. The deal aims to unite ...

   Kavita Singh - 17/08/2021 - 11:49

8. Planning for 2022: An interview with Mercè and Steven Cozens

   and detailed financial forecasts? No, you wouldn’t. So, why do we believe that reactive tactics ...

   David Rowlands - 19/11/2021 - 10:26

9. How to realise the full potential of sustainability marketing

   detailed, concrete and joined-up ESG efforts and outcomes as part of your marketing strategy can quickly ...

   Leeya Hendricks - 26/11/2021 - 09:41

10. The must-have skills marketing teams need for automation success

    tactics, or the overall journey of a prospect. 8. Attention to detail Attention to detail is particularly ...

    Tom Ryan - 28/09/2021 - 16:26

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