Search found 180 items
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Why marketing operations is the foundation of a successful modern marketing team
of critical infrastructure is obviously problematic for maximising data value, but it’s not the only barrier. ...
Harriet Durnfor... - 14/11/2022 - 11:17
What makes a successful customer experience map? Four tips for customer-centric businesses
And as you make adjustments to problematic touchpoints, you should see improvements in customer experiences ...
Kerrie Malone - 11/07/2022 - 09:03
B2B companies need deep learning ‘therapy’ to overcome modern data challenges
is that AI algorithms can be trained to detect those relationships based on implicit hints. And, again, once ... are using their best data scientists to detect fake news and unreliable information in real time ... and on a massive scale, B2B should leverage AI to detect unreliable data that can mislead its operation. AI ...
Amnon Mishor - 03/05/2022 - 15:35
Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo
example, Jabmo detected a significant rise in website engagement coming from a major hospitality chain’s ...
David Rowlands - 08/07/2022 - 15:25
Six steps to optimise lead generation
of data. But having too much data can be problematic, leading to more questions than answers. When it comes ...
John Cheney - 05/05/2022 - 12:34
Why B2B marketers are the new custodians of customer data
valuable assets a business can own, but it’s also become increasingly problematic. A 2021 report by KPMG ...
Emma Crofts - 18/02/2022 - 13:36
Why you need emotional marketing in 2022
detect that it is from a different source. Ironically, the creative agency behind the campaign may have ...
David Rowlands - 20/01/2022 - 08:51
News: Supplier ecommerce sites are failing B2B buyers
are experiencing delays in the already problematic supply chain. When asked what they believe to be the reasons ...
Anonymous (not verified) - 21/10/2021 - 12:29
Why increased customer privacy provides an opportunity for marketers
such as weather widgets, store locators and trackers that detect which iOS you use will also be impacted. 4. ...
Sam Holding - 26/01/2022 - 10:07
News: Hiscox launches card game to educate businesses about cyber security
Anti-virus: Security software that detects instances of malware and protects your system from attack. Pairs ...
David Rowlands - 30/11/2021 - 09:52