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1. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   is that AI algorithms can be trained to detect those relationships based on implicit hints. And, again, once ... are using their best data scientists to detect fake news and unreliable information in real time ... and on a massive scale, B2B should leverage AI to detect unreliable data that can mislead its operation. AI ...

   Amnon Mishor - 03/05/2022 - 15:35

2. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   example, Jabmo detected a significant rise in website engagement coming from a major hospitality chain’s ...

   David Rowlands - 08/07/2022 - 15:25

3. Why you need emotional marketing in 2022

   detect that it is from a different source. Ironically, the creative agency behind the campaign may have ...

   David Rowlands - 20/01/2022 - 08:51

4. Why increased customer privacy provides an opportunity for marketers

   such as weather widgets, store locators and trackers that detect which iOS you use will also be impacted.  4. ...

   Sam Holding - 26/01/2022 - 10:07

5. News: Hiscox launches card game to educate businesses about cyber security

   Anti-virus: Security software that detects instances of malware and protects your system from attack. Pairs ...

   David Rowlands - 30/11/2021 - 09:52

6. What’s in store for B2B marketing in 2022?

   of helping us in increasingly innovative ways.   Smart cars use facial recognition algorithms to detect ...

   David Rowlands - 07/01/2022 - 15:27

7. Can AI take your business performance to a new level?

   as early as 1987, banks were using AI systems to detect fraud with debit cards, and AI-powered electronic ... and a number of learning techniques such as deep learning and machine learning to detect patterns in vast ... is likely to buy. Identify credit fraud in real-time and detect insurance claims fraud. Automate ...

   David Rowlands - 21/01/2021 - 14:26

8. Ad fraud is out of control, and it’s only getting worse

   “Conclusions about ad fraud based largely on the detection of bots, when bots are no longer the dominant form ... Magazine described ad fraud as, “low-risk, high-profit, recurring-revenue crime.” It’s hard to detect ...

   Pete Morgan - 23/01/2020 - 15:53 - 1 comment

9. Why agencies should look beyond the obvious when solving cryptic client needs

   in common with the best detective fiction. In reading a good detective story, you learn to be afraid ... 'around', i.e. spelled backwards, is deer. And this is why solving cryptic crosswords (and reading detective ...

   Rory Sutherland - 15/04/2019 - 12:32

10. This iPhone isn’t just an iPhone. Lessons for Marketers on Device Detection

    Mobile 29524 blog/posts/2014/07/14/iphone-isn’t-just-iphone-lessons-marketers-device-detection All ... The problem here? Device detection and an intricate understanding of that device. To understand why that’s ... the Netbiscuits team is delighted to announce we now have 97% accuracy for detecting iPhone devices and a 99% ...

    Daniel Weisbeck - 14/07/2014 - 11:15 - 1 comment

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