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  1. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ... guaranteeing to help companies and agencies boost their profile, showcase their skills and help them gain vital ...

    David Rowlands - 01/12/2021 - 16:29

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    the Metaverse and Web3. What effect might developments such as these, much less others not yet imagined, have ... in the branding process: work that I am currently developing and refining.  1. Building a truly powerful, ... and culture. How would it not also impact and guide your martech development, analysis and results? How could ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Annual study reveals rising stars in the marketing multiverse

    General B2B marketing Professional development Master- Data Strategy, Insight & Intelligence ... score declines include real estate and development (down 19%), e-commerce (down 11%), and aerospace ...

    David Rowlands - 30/11/2021 - 16:21

  4. News: Hiscox launches card game to educate businesses about cyber security

    Digital Professional development Master- Data Strategy, Insight & Intelligence Skills ...

    David Rowlands - 30/11/2021 - 09:52

  5. News: Feefo appoints new CMO to drive growth and overseas expansion

    for developing global brand and marketing strategies to advance Feefo’s international expansion. Shanahan will ... is hiring new members of staff across the organisation, with the software development team alone set ...

    David Rowlands - 30/11/2021 - 16:39

  6. How to realise the full potential of sustainability marketing

    that guide communications, operations, people and product development.  Explore brand values  Consider how ... company. Want to learn more about how to develop your marketing? Why not check out Propolis, our exclusive ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. How to approach your ABX strategy

    ABM General B2B marketing Professional development Master- Growth Leanne Chescoe, Demandbase’s ... Leanne suggests the use of programmes such as Salesforce and Demandbase. Ideal customer profile ... Starting with developing account insights then moving into creating custom content and next attracting ...

    David Rowlands - 10/11/2021 - 10:57

  8. Five ways your marketing team can stand-out in your business

    General B2B marketing Professional development Sales and marketing alignment Master- Strategy ... & Evolution Performance management Personal development Strategy Teams and resourcing Transformation ... people who may not have all the hard skills. If you have the right development and learning paths, anyone ...

    Abhi Morjaria - 24/11/2021 - 08:56

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Professional development Master- Data Strategy, Insight & Intelligence Performance management Brand ... employed for message development, while SDT is most commonly applied to effecting social and behavioral ... marketers can finally, assuredly drive customers to their brand and develop their natural inclinations ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Four game-changing insights driving customer acquisition in a digital world

    Customer experience Customer insight General B2B marketing Professional development Master- CX ... intent. Provide enriched contact profiles to better segment audiences and personalise messages. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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