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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    – take feedback, course correct, develop new services and evolve existing ones  – to make sure we keep ...

    David Rowlands - 26/01/2022 - 10:48

  2. Much like comedy, good B2B marketing comes down to timing

    insights you can develop highly personalised content and messaging that is relevant to each key customer.  ...

    Jon Clarke - 24/01/2022 - 10:22

  3. How to bridge the sales and marketing alignment gap – once and for all

    Marketing department Professional development Sales and marketing alignment Master- Teams, ... to achieve? According to Gartner, 49% of organisations have a common lead definition that was developed ... revenue growth and long-term brand development and ensure both teams are clear on what the sales ...

    John Cheney - 17/01/2022 - 10:01

  4. Practical magic: Cooking up a potion for success for your ABM programme

    between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... to develop value propositions, with prizes on offer for the best one. The aim is to make the workshop feel ... opportunity through ABM? Are you sourcing or developing new opportunities within an account? Are you ...

    David Rowlands - 07/01/2022 - 09:03

  5. How chatbots can enhance your ABM strategy

    chatbot forms designed to gather specific information via data inputs to develop more effective ABM ...

    Justin McDonald - 19/01/2022 - 09:16

  6. 10 lessons learned after 10 years of modern selling

    General B2B marketing Marketing department Marketing technology Professional development Master- ... talent. You must actively nurture your employees’ development throughout their journey with your business, ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams ...

    David Rowlands - 12/01/2022 - 14:12

  8. How and why marketing must drive sustainability

    Customer insight General B2B marketing Marketing department Professional development Master- ... supply chain to ensure sustainable product sourcing and are developing a consulting proposition around ... programme. We also strongly promote diversity and inclusion and have developed a network of colleagues ...

    David Rowlands - 11/01/2022 - 08:47

  9. Eight areas that marketing need to focus on to future-proof their 2022

    General B2B marketing Marketing department Professional development Master- Data Strategy, Insight ...

    Kate Cox - 10/01/2022 - 15:16

  10. ABX: What is account-based experience, and what do you need to know?

    experience (ABX) is the latest development in the world of account-based strategies, but what is it, how does ...

    Daniela fernandes - 10/01/2022 - 09:54

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