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  1. Four game-changing insights driving customer acquisition in a digital world

    Customer experience Customer insight General B2B marketing Professional development Master- CX ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Unconventional ways of getting customer insight

    development and redesigning our services. As an example, our integration with Microsoft Teams born out ... surveys can work as the basis of a lead generation marketing campaign. Want to learn more about developing ...

    Kate Cox - 15/11/2021 - 09:25

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    General B2B marketing Marketing department Professional development Master- Strategy & ... to develop. Finally, there is a push towards ABM automation platforms to scale one-to-few or one-to-many ...

    David Rowlands - 19/11/2021 - 10:26

  4. How to approach your ABX strategy

    ABM General B2B marketing Professional development Master- Growth Leanne Chescoe, Demandbase’s ... Starting with developing account insights then moving into creating custom content and next attracting ... alignment.” Taking collaborative steps when developing your target account list “Before you start thinking ...

    David Rowlands - 10/11/2021 - 10:57

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ...

    John Allen - 17/11/2021 - 08:39

  6. Four tips and tricks to think differently about content management and improve digital experiences

    Professional development Master- Brand & Content Strategy Creativity Customer success CX In a post-pandemic ...

    Kieron McCann - 10/11/2021 - 14:59

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    General B2B marketing Professional development Master- Strategy & Evolution Performance ... an impact. Adaptability and development have therefore become critical for selling success, where continuous ... and development will never be able to match the insight, productivity and adaptability of their high-performing ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. How to develop more effective alliance partner sales tools

    Professional development Master- Marketing Operations & Process Performance management ... identify the challenge and the need, and understand that the two partnering companies are developing ... developed for this stage typically help the customer get the maximum benefits from your product ...

    Rod Griffith - 06/10/2021 - 12:01

  9. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    ABM General B2B marketing Marketing department Professional development Master- Growth Performance ...

    Bev Burgess - 05/11/2021 - 10:30

  10. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, ...

    Ray Kingman - 05/11/2021 - 09:31

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