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  1. The journey to data-driven marketing

    and how to develop a more effective marketing data strategy, and how other companies are approaching ... Marketing This report will help you understand why and how to develop a more effective marketing data ...

    Cliff Guy - 05/11/2021 - 13:57

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    to develop one of the most powerful, agile and interoperable frameworks for delivering addressable data ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. Taking the pulse of your brand and communications

    General B2B marketing Professional development Master- Brand & Content Strategy Brand Brand ... Beyond. Communicating brand value Now that you have checked your brand and developed your brand purpose ...

    Mercè Cozens - 27/10/2021 - 09:57

  4. ABM expert Robert Norum on how to run your ABM pilot

    ABM Professional development Master- Growth Performance management Innovation No one ever said ABM ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  5. News: Expandi Group announces the integration of AccountInsight into the group

    Professional development Master- Growth Change management Leaders Innovation Expandi group, a B2B ... to develop and expand current Expandi services. With its account-based advertising and intent-identification ... a UK-based adtech and martech company. This integration aims to develop and expand current Expandi services. ...

    Lucy Gillman - 04/10/2021 - 10:43

  6. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    resources officer. Responsible for developing and executing human resource strategy in relation ... growth officer. Blending the expertise of marketing, sales, product development and finance, the chief ... as company’s focus on bolstering product strategy, developing new products and enhancing customer experience ...

    David Rowlands - 28/10/2021 - 16:41

  7. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    General B2B marketing Professional development Master- Strategy & Evolution Internal & ... with Wipro’s new Europe CMO and Propolis member, Bonnie Pelosi, on developing customer relations, ... of growing and developing into new areas as an organisation whilst also catering to the varied needs ...

    Lucy Gillman - 01/10/2021 - 09:45

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Customer experience General B2B marketing Marketing department Professional development Master- ... are four ways: Note: Our ongoing and parallel task is to develop a case study specific to B2B: ... to create. However, what if all your developments and programmes- every single brand touchpoint- were sourced ...

    Sue Mizera - 13/10/2021 - 09:49

  9. News: Supplier ecommerce sites are failing B2B buyers

    Digital General B2B marketing Professional development Master- Marketing Operations & Process ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  10. Approaching a new CMO role: An interview with Eric Schou

    perspective this is really exciting. We can invest more time, money and resources in developing our partners ... and fast-growth ‘Alliance’ partners. With improved access to market development funds (MDF), eligible partners can ... leader coming into an organisation, there is always pressure to quickly develop and present a strong, ...

    Anonymous (not verified) - 26/10/2021 - 11:28

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