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  1. Five questions to help pinpoint your brand identity

    thing. In developing a solid identity, you must be able to reflect the values and personality ... beginning. Because, to make any sense of the developed brand, you need to understand the start-up. Do that, ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. Marketing automation implementation- where to begin?

    Digital General B2B marketing Professional development Master- Marketing Operations & Process ... is to write documented plan that outlines: What is required from your development or IT team? Think domain ...

    Tom Ryan - 14/10/2021 - 15:23

  3. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    General B2B marketing Professional development Master- Executions & Campaigns Strategy ... Capital. This investment aims to further Hubilo’s international growth by allowing the company to develop ...

    David Rowlands - 13/10/2021 - 11:51

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    data, innovation and technology together to further develop capabilities and direct focus and help us ... to improve in areas where we are being told need further development. B2B versus B2C: Who comes out on top? ...

    David Rowlands - 19/10/2021 - 16:26

  5. Agile marketing can be your enabler of opportunity

    development Innovation Where is the biggest bang for buck? Some would say the answer is more selling. Others ... features, developments and products to sell. It sounds like a slam dunk then. Those marketers who ... and monitor the output. Once you have it down, more successful initiatives will be unearthed and developed ...

    Steven Cozens - 12/10/2021 - 10:45

  6. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    sections embedded in a longer, sector-specific piece. How to develop your copywriting skills For most ...

    Lucy Gillman - 01/10/2021 - 14:20

  7. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    General B2B marketing Professional development Master- Teams, Resourcing & D&I Teams ...

    Lucy Gillman - 08/10/2021 - 10:04

  8. Improving ecommerce efficiency with product information management workflows

    Professional development Master- Growth Performance management Personal development From managing ... Defining the workflow Developing a clear way to work with product information is the first step to ensuring ... teams to develop content used to promote and market the product. At this stage, the availability ...

    Nate Holmes - 04/10/2021 - 17:32

  9. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    Content marketing General B2B marketing Professional development Master- Growth Performance ...

    Lucy Gillman - 07/10/2021 - 17:32

  10. How neuroscience affects CX in B2B marketing

    Customer experience Professional development Master- CX Performance management Customer success CX ...

    Lucy Gillman - 05/10/2021 - 10:24

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