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1. News: The B2B Marketing Awards shortlist announced!

   Mitie Matt Allen, business development and marketing director, Bidwells Moria Fredrickson, senior ...

   David Rowlands - 23/08/2022 - 09:55

2. Forget everything you (think you) know about ABM

   that market to focus on the best opportunities; develops a brand position to attract that segment; designs ...

   David Rowlands - 18/08/2022 - 15:17

3. Under the hood of Amex’s success with small businesses

   with the mainstream- the mom and pop shops – those local, family run businesses,” Clayton develops. “When we looked ... develops. “It speaks to mankind’s resilience and flexibility in the moment of need. (...) The truth is, we ... that we’re truly helping businesses grow. It’s good for them and it’s good for us,” Clayton develops. “Small ...

   David Rowlands - 10/08/2022 - 10:13

4. Brand guidelines: When should you start breaking the rules?

   provider. But it has been allowed to develop into a people-centric community, with huge live events ... – essential in an increasingly crowded marketplace. Giving brands flexibility The best brands develop over ... time and allow themselves to be influenced by all sorts of factors – technological developments, global ...

   Danny Philamond - 04/08/2022 - 09:46

5. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   and their colleagues can be tempted to forego marketing efforts entirely, in favour of a focus on product development ... development, investing lots of money into long-term strategies simply doesn’t make sense. Leaders need ... How do leaders build that trust? In today’s information-saturated world, it’s all about developing ...

   Luis O'Cleiry - 28/07/2022 - 09:11

6. News: Punch! rebrands as Punch! B2B with sister agency Punch! Sales

   Punch! Sales, will focus on sales development for B2B brands, creating and delivering multi-channel ... programmes and supporting marketers to develop leads to fuel their pipeline and drive growth. James Snider, ... to account-based sales development.  “Our tenacious team of sales development representatives has years ...

   David Rowlands - 25/07/2022 - 11:24

7. People or personas? What B2B marketing can learn from B2C

   they make their choice will help you develop the most effective tactics to use in your brand marketing. ...

   Anonymous (not verified) - 08/08/2022 - 11:55

8. Digital vs. print marketing: A bright and measurable future together

   and this means increased commercial outcomes. This is at the forefront of the developments to print. Many brands ...

   Joe Courts - 03/08/2022 - 12:55

9. News: Leading tech marketing and PR agency Harvard launches new brand and design service

   of marketing at Harvard and executive creative director, Marc Allenby, H:LAB was developed out ... developing_VOIS, a unified brand for Vodafone Group’s shared services; Workplace from Meta’s Life on the Frontline ...

   David Rowlands - 22/07/2022 - 11:43

10. Mower

    Over the years, we’ve become experts in developing powerful connections between brands and people ... Website Development Automotive Business Services (eg. post, transport, utilities etc.) Financial Services ...

    Daniela fernandes - 18/07/2022 - 11:36

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