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  1. Fahlgren Mortine

    education, healthcare and tourism/economic development.  Capabilities include social media, digital services, ...

    Daniela fernandes - 20/07/2022 - 11:27

  2. How your peers are measuring marketing operations

    “lighthouse” metric, agreed Helene Hornecker, head of marketing operations at developer security platform Snyk, ... within MOps to ensure on-going skills development. “It’s important to constantly ‘uplevel’ and build ...

    Simon Daniels - 25/07/2022 - 10:08

  3. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    customer base. Their product continues to develop as they move into further capabilities around ... available and continues to develop with customers able to edit moving carousels and videos.  USP’s:  Built ... measures and monthly actions are created accordingly.  Customer satisfaction, loyalty and development  Two ...

    David Rowlands - 07/07/2022 - 15:26

  4. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    time or over budget and often have failure hard-coded into them from the outset. They developed ...

    Jonathan Turner - 20/07/2022 - 09:29

  5. Perfecting pipeline management to boost B2B sales

    to ensure prospect engagement is timely and relevant. Developing an ICP can then be used to rate leads, ...

    John Cheney - 13/07/2022 - 11:22

  6. Attracting the next generation into the B2B world

    Event General B2B marketing Professional development Master- Teams, Resourcing & D&I ... Personal development Internal & External talent Ahead of her Ignite London session*, Michelle Wells, ... Ireland, and Canada, to develop tech-focused product ideas to improve the car buying or ownership ...

    Michelle Wells - 04/07/2022 - 12:02

  7. News: Monthly roundup of new hires in B2B

    in the software and SaaS space and couldn’t fit the culture we’ve developed here at SEON any better. If you look ... of development. For some, it might seem risky to leave a post-IPO business for a scrappy startup, but for us ... to increase technology investments in the face of rapid technological development. Nicholas McCarthy, SVP, ...

    David Rowlands - 29/06/2022 - 12:38

  8. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    professionals.  Customer satisfaction, loyalty and development  Integrate’s customer retention rate in 2021 ... omnichannel engagement, and a slowly developing recognition that there are more nuanced metrics than numbers ... developed, marketing organizations don’t yet have — or are not yet using — the right success metrics ...

    David Rowlands - 07/07/2022 - 12:59

  9. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    and sales teams to develop multiple, specific ABM use-cases and campaigns that would truly resonate ... to develop ABM campaigns, messaging, and content around specific use cases—and then selected target accounts ... commercial real estate company that operates hundreds of sites across the United States, marketing developed ...

    David Rowlands - 08/07/2022 - 15:25

  10. It’s time to rethink social

    develops. “Businesses have an opportunity to work with these communities and creators! If that community ... said than done because there’s no quick way of doing it,” he develops. “It’s all about genuine advocacy ...

    David Rowlands - 05/07/2022 - 12:24


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