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  1. Award case study: Learn how Lamb Weston tripled its number of qualified leads through social and won the 'Grand Prix'

    sourced, traditional pub chips, Art of the Possible Agency built a strategy that dialled up the provenance ...

    Kavita Singh - 26/11/2020 - 16:16

  2. Awards case study: Really B2B's campaign for M&S Corporate Gifts wins gold for three awards

    B2B also utilised outbound dialling hours by prioritising the data based on propensity analysis ...

    David Rowlands - 26/11/2020 - 16:06

  3. Awards case study: Find out how Really B2B took the prize for best use of martech for demand generation

    by contact and company level to prioritise dialling time, increasing efficiency.  Additional development ...

    Kavita Singh - 15/04/2020 - 20:20

  4. Social stalking

    profile, found out where I worked, Googled ‘B2B Marketing’, discovered our website and then dialled ...

    Jessica McGreal - 09/06/2014 - 11:08

  5. 5 ways AI can be incorporated into your account-based marketing (ABM) plan

    on in a unique case-by-case manner. This approach receives better reception than the usual generalised ‘smiling and dialling ...

    Molly Raycraft - 07/12/2017 - 14:42

  6. Cold calling leaving your brand out in the cold? Why marketers needs to change the way they think about telemarketing

    as the poor relation of direct marketing: a boiler-room industry of banked telephones, automated dialling ...

    James Foulkes - 23/11/2015 - 11:50

  7. Don't take your eyes off the prize: 7 things you can do to make sure you hit end of year targets

    now? Have they developed or grown in any way that might open other doors for you? Get dialling ...

    Claire Gilhan - 30/10/2015 - 17:36

  8. CASE STUDY: Telemarketing enables Moneycorp to reach more corporate clients

    This enabled Market Makers to prioritise the data for dialling, and build a profiled database for the client ... of telemarketing, an initial target was set of one appointment for every three hours' dialling ... the messaging throughout the campaign. As dialling progressed, the database was profiled and leads were scored ...

    a12admin a12 - 02/11/2010 - 00:00

  9. Three essential ingredients for your value proposition

    no questions, and pitched me with: “We can be dialling your prospects this week!” The agency I chose had a value ...

    Cory Polonetsky - 27/05/2015 - 17:42

  10. CASE STUDY: Market Makers’ data enrichment boosts business development for Office Depot

    Peformance Of the data records that were dialled, Market Makers achieved an 84% success rate in data ... of the volume of records that had been dialled on, together with the schedule for the week ahead, plus ad hoc ...

    Paola Bonfanti - 08/03/2011 - 15:41

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