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  1. How CogniClick can personalise your content for ABM success

    Whoever said ABM had to be difficult? Bringing sales into the mix It doesn’t stop there. Although ...

    David Rowlands - 26/11/2021 - 14:56

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    for you? How might MM work for you in your marketing planning? Imagine this scenario: Customer intimacy ... hypotheses.  Create the customer-centric scenario that is possible for your brand with both your “stacks”- ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    groups are becoming redundant in some scenarios where differentiation is becoming increasingly difficult ... successfully and optimised fully in all scenarios. One of the challenges of ABM is the ‘resource’ in terms ...

    David Rowlands - 19/11/2021 - 10:26

  4. 11 words to delete from your B2B copy

    or easy to swap out for something that’s simpler to read. And why would you make life more difficult ...

    David McGuire - 18/11/2021 - 16:34

  5. Unconventional ways of getting customer insight

    reviews might seem difficult to control because, for the most part, they’re out of your hands. But it’s ...

    Kate Cox - 15/11/2021 - 09:25

  6. How sales training and coaching can drive B2B success in 2022 and beyond

    However, giving sellers the right level of training and coaching has become more difficult as organisations ... lessons along with embedded practice sessions based on real-world scenarios. Tools such as playbooks ...

    Kevin O'Regan - 09/11/2021 - 10:37

  7. How to approach your ABX strategy

    with that proper view of the account,” she continues. This therefore makes it more difficult to recognise what ...

    David Rowlands - 10/11/2021 - 10:57

  8. The 360-degree customer view: What does it mean and how can you actually achieve it?

    adds that it’s extremely difficult to know how far you should actually go in terms of working out what ...

    David Rowlands - 04/11/2021 - 11:22

  9. Driving growth through CX

    too big or difficult to make sense of. With AI, the manual work of sorting, categorising, observing, ...

    James Frampton - 01/11/2021 - 10:02

  10. Approaching a new CMO role: An interview with Eric Schou

    with a patchwork of legacy and cloud technologies that are extremely difficult to manage. Full-stack observability ...

    Anonymous (not verified) - 26/10/2021 - 11:28

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