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  1. Why you need emotional marketing in 2022

    nervous system will respond or is responding. It is notoriously difficult for us as humans to put our ...

    David Rowlands - 20/01/2022 - 08:51

  2. How to bridge the sales and marketing alignment gap – once and for all

    languages.   And yet, sales and marketing alignment is not new to the agenda. So why is it still so difficult ...

    John Cheney - 17/01/2022 - 10:01

  3. 10 lessons learned after 10 years of modern selling

    that face-to-face conversations are becoming increasingly difficult in sales and marketing, due to changes ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  5. 8 tips for sustainable lead generation

    Sales enablement Strategy Alignment Budgeting Download this now In difficult times, budgets ... In difficult times, budgets are squeezed so your lead generation investment must work hard to deliver a return. ...

    Daniela fernandes - 07/01/2022 - 11:18

  6. Christelle Fraysse on the importance of a solid CRM system

    deploy additional tech only to find it makes the lives of their sales teams more difficult because now ... and integrates data that may have previously been difficult to track and provides analytics for deeper insights ...

    David Rowlands - 16/12/2021 - 12:19

  7. How CogniClick can personalise your content for ABM success

    generated into a personalised report. Whoever said ABM had to be difficult? Bringing sales into the mix ...

    David Rowlands - 09/12/2021 - 11:58

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    for you? How might MM work for you in your marketing planning? Imagine this scenario: Customer intimacy ... hypotheses.  Create the customer-centric scenario that is possible for your brand with both your “stacks”- ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    groups are becoming redundant in some scenarios where differentiation is becoming increasingly difficult ... successfully and optimised fully in all scenarios. One of the challenges of ABM is the ‘resource’ in terms ...

    David Rowlands - 19/11/2021 - 10:26

  10. 11 words to delete from your B2B copy

    or easy to swap out for something that’s simpler to read. And why would you make life more difficult ...

    David McGuire - 18/11/2021 - 16:34

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