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  1. How to build a B2B content strategy

    difficult to create for B2B businesses.  Where to begin: The foundations of a brilliant B2B content strategy ...

    Larry Kotch - 21/09/2021 - 11:48

  2. How employee engagement can help B2B organisations grow

    satisfied employees. In the pandemic scenario we're in, digital wellness programmes are a great way ...

    Braja Roy - 15/09/2021 - 12:22

  3. Does diversity training actually work?

    be at play. Bringing those statistics and research to life through real-life scenarios can lead to a more ...

    David Rowlands - 13/09/2021 - 13:57

  4. 7 alliance partner marketing pitfalls you may not know (but should)

     through out  the  lead  lifecycle.  D iscuss the numerous what- if scenarios  and  document your joint ... investment   Tracking lead sources  can be difficult, especially  in a large co mpany.  But i f you have ...

    Rod Griffith - 26/08/2021 - 10:42

  5. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    focused. That can be very difficult if your whole system and processes have been designed based on your ...

    David Rowlands - 02/09/2021 - 09:58

  6. News: DMA creates career personality quiz on International Youth Day

    called ‘What Type of Marketer are You?’. Users can explore a series of scenarios through ...

    Kavita Singh - 26/08/2021 - 13:36

  7. How to build an award-winning team with PwC's Maria Jennings

    perspective to help in that scenario? The  pivot was very sharp, very quick. We moved people from roles ... to that scenario. MJ: Yeah, I mean as a marketing function at PwC we’re 115 people across many regions in the UK, ... And so I think actually in the scenario that we're in right now, in that period upfront, where ...

    Kavita Singh - 01/04/2021 - 16:13

  8. How to connect your marketing and sales teams through sales enablement

    together and allow both parties to understand why certain decisions were made. Embracing these difficult ...

    Kavita Singh - 18/08/2021 - 16:04

  9. Straight line to concentric circles – The complex world of B2B buying in 2021

    in purchase, high-quality sales and buyer enablement: B2B buyers find it difficult to loop around all ... that much more difficult to buy. The single biggest challenge of selling today is not selling, ... or difficult. The options and solutions that buying groups must take into account is increasing with emerging ...

    Satish Sadasivan - 04/08/2021 - 10:56

  10. 8 marketers share their B2B marketing predictions for the rest of 2021

    of enterprise sales at xiQ “What a difficult question!  I don’t believe we will be able to quantify just how ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

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