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  1. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    with an example long in the public domain, the Kevlar Values Ladder. It is admittedly a difficult, but invaluable, ...

    Sue Mizera - 13/04/2021 - 11:11

  2. How to market complex propositions well

    marketing scenario. When a value proposition is complex, buyers need more time to research their options ...

    Jack Mann - 24/03/2021 - 10:26

  3. 6 crucial KPIs to measure in B2B marketing

    and is often fiendishly difficult to calculate and attribute. For this to work, you need to track from first ...

    Mercè Cozens - 06/04/2021 - 13:25

  4. How to join a new company virtually: An interview with Pure Storage’s new CMO, Jason Rose

    highlight your enthusiasm and communicate your personality – which can be more difficult when you’re ...

    David Rowlands - 01/04/2021 - 16:28

  5. How’s your corporate culture going? Is it maybe time for an audit?

    advocacy is very difficult. Take heed of the continuing wise words of Lou Gerstner: The thing I have ... learned at IBM is that culture is everything. Fixing culture is the most critical − and the most difficult ...

    Sue Mizera - 10/03/2021 - 16:59

  6. Insights from the UK’s highest performing agencies

    the same? Is reaching people more difficult than before? Rapid transformation – with clients needing ...

    David Rowlands - 24/03/2021 - 16:40

  7. Marketing myopia too close for comfort?

    they can do to benefit, start brainstorming, strategising and scenario modelling in case your fortunes ...

    Mercè Cozens - 16/03/2021 - 14:18

  8. Maintaining good email hygiene: Why is it important?

    hard to go and try to sell to new people in a difficult time.’ That’s meant that retention has gotten ...

    Kavita Singh - 19/03/2021 - 12:20

  9. Here are 3 reasons brand building will be essential in 2021

    on brand building because, once everyone is back to normal, it’ll simply be more difficult to do ... it’ll simply be more difficult to do with limited time. She says: “Now is probably the best time ...

    Kavita Singh - 17/03/2021 - 10:49

  10. 3 reasons why data communities are thriving

    currently, what job titles they might have and how to contact them. It can be difficult to contact them. ... and difficult to get a hold of people, so there is a need for a more sophisticated tool to make sure you’re ... to contact them. It can be difficult to contact them. These days, direct lines don’t work anymore,  so mobile ...

    Kavita Singh - 11/03/2021 - 13:27

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