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  1. Why customer success will be vital in 2021

    difficult and there are bigger hurdles post-30 days.” In addition to Katherine’s expertise, Barbara has been ... but it’s more difficult and there are bigger hurdles post-30 days.” In addition to Katherine’s expertise, ...

    Kavita Singh - 11/03/2021 - 11:28

  2. The 2021 B2B Marketing Trend Tracker: The B2B mind

    the sale can be difficult. Ensuring existing customers are happy is, therefore, crucial to long-term ...

    Kavita Singh - 03/03/2021 - 14:47

  3. 5 ways to become a successful B2B seller in 2021

    committee, you’re looking at a difficult, complex and mentally draining piece of work. Understanding ... campaigns are well synced up with current sales focuses, and your company isn’t fulfilling the scenario ...

    Jim Preston - 08/02/2021 - 13:50

  4. Once upon a time in B2B: turning the page on storytelling

    Branding Content marketing Storytelling isn’t a difficult thing to sell to B2B marketers – infact, ... like? This was the focus of our recent B2B Marketing Leaders virtual roundtable It’s not difficult ... of these sessions, email sarah.casswell@b2bmarketing.net Storytelling isn’t a difficult thing to sell to B2B ...

    Joel Harrison - 16/09/2020 - 22:06

  5. What is community-based marketing and why is now the perfect time for it?

    be underestimated. With many of us now working from home, it can be difficult to replace the daily social ...

    Ashley Friedlein - 18/02/2021 - 11:27

  6. Building stakeholder relationships to support success

    this inspiring session may unlock a new approach. Bring your difficult stakeholder situation and we will look ...

    David.power_519256 - 29/01/2021 - 10:05

  7. Marketing planning: Is it time to extend horizons past the fog of CV19?

    more problematic than it is in late 2020, with the future never more difficult to foretell. So how ... of planning since lockdown, with long-term prospects difficult to forecast. Although this is easing, ... than it is in late 2020, with the future never more difficult to foretell. So how are marketers doing ...

    Joel Harrison - 06/09/2020 - 14:47

  8. 10 microaggressions to be aware of at the workplace

    is difficult to say”, or “Can I call you (nickname)?”: If someone tells you their full name, learn it. Don’t ... try to come up with a shortened alternative or demean the name by saying it’s difficult to pronounce. ... If someone does have a difficult name, it’s perfectly okay to ask how to pronounce it. “Is your hair ...

    Kavita Singh - 08/01/2021 - 11:48

  9. How to make the recruitment process more inclusive

    safe to be vulnerable with our colleagues. We need to be able to have difficult conversations, even ...

    Kavita Singh - 02/02/2021 - 11:44

  10. Persona-based marketing makes ABM more ‘human’

    a clear identification of roles Across verticals, it can be difficult to differentiate roles ...

    Eva Jackson - 01/02/2021 - 09:43

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