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  1. How comms can continue to be agile post-Covid

    organisations to a rediscover their internal communications function. However, red tape often makes it difficult ... communications function. However, red tape often makes it difficult for brands to use this channel meaningfully. ...

    Laura Tapper - 18/01/2021 - 15:49

  2. Can AI take your business performance to a new level?

    of the project. If the application depends on special technology that is difficult or costly to source, that could ... financial growth for your business (value)? How difficult and costly will it be to implement the proposed AI ...

    David Rowlands - 21/01/2021 - 14:26

  3. How to optimise your customer journey for seamless cross-channel experience

    appear to be siloed from one another. This is a poor customer experience scenario and needs to be avoided ... can be created.   Especially in a cross-channel scenario, it is necessary to leverage data ...

    Dhruv Mehta - 12/01/2021 - 16:48

  4. What 15 years of B2B case study interviews have taught me about your audience

    If the structure of your organisation makes that difficult, you may need to get creative: inhabit online forums ...

    David McGuire - 18/01/2021 - 15:03

  5. Spamming versus cadence: Why marketers should know the difference

    the desired cut-through they require from their digital comms. And while it’s becoming increasingly difficult ...

    Adam Oldfield - 08/01/2021 - 16:45

  6. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    to predict the future is a mug’s game, and especially now. But something like this scenario seems likely ...

    Graeme Kendrew - 14/12/2020 - 10:41

  7. Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

    and marketing approaches of potential partners, with 42% of enterprises are finding it more difficult to make ... it more difficult to make buying decisions according to the latest  Customer Buying Index  from Momentum. ...

    Alisha Lyndon - 15/12/2020 - 10:33

  8. B2B Digital Advertising: Optimisation Techniques

    that make testing difficult Map and execute the critical steps to optimise high-performance digital ...

    Jack Mann - 03/12/2020 - 16:35

  9. Why you need to personalise: An interview with Kirsty Dawe, CEO, Webeo

    to deliver this is complex and difficult, or that tools to deliver the quality they want don’t exist. ...

    David Rowlands - 07/12/2020 - 08:47

  10. Planning for the future in an uncertain world

    been running and testing such scenarios regularly. Yet I would think it would be better to document ... a lot of local team working scenarios. Looking back, I think we should have accepted the change quicker ... to be a lot shorter than it was, and I thought trying to recruit and onboard virtually would be difficult ...

    Kavita Singh - 27/10/2020 - 14:16

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