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  1. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    in their own products and categories. However, it is more difficult to go beyond this to add new levels ...

    Jonathan Turner - 20/07/2022 - 09:29

  2. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    into the sales process later. In addition, Aruba discovered that potential customers were finding it difficult ... by contacts that would have previously found the content difficult to find – increasing the awareness ...

    David Rowlands - 07/07/2022 - 12:35

  3. Attracting the next generation into the B2B world

    difficult? What do today’s young job seekers really want? The world has changed dramatically, and this has ...

    Michelle Wells - 04/07/2022 - 12:02

  4. Real world account-based marketing

    be difficult or confusing. Fortunately, you are not alone.   This SmartGuide will help organisations like yours ...

    Daniela fernandes - 12/05/2022 - 14:31

  5. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    a seamless, manageable and enjoyable CX – it’s incredibly important that it isn't clunky, difficult ...

    Julie Lock - 06/05/2022 - 09:30

  6. Six steps to optimise lead generation

    and marketing departments can be difficult to manage. However, without a mutual understanding between sales ...

    John Cheney - 05/05/2022 - 12:34

  7. Funny is as funny does: Steve Mudd on humorising your B2B brand

    difficult.” (editor’s note: Steve has clearly not read any recent B2B Marketing material). So, how did NetApp ... is more difficult in B2B than B2C- “if you’re going to do something different, you have to have a greater ...

    David Rowlands - 07/04/2022 - 14:51

  8. The Great Customer Resignation: Is AI the key to holding onto your customers?

    Additionally, attitudes towards traditional CRM solutions suggests they are too difficult and overly complex ... experiences.  Maintaining customer retention is more sensitive (and difficult) than ever. Customers now want ...

    David Rowlands - 14/04/2022 - 08:18

  9. How pandemic pivots are forging the future of sales

    reading body language becomes far more difficult, and listening skills become key to understanding ... and potential customers to be challenged by their vendors. Today, customers are not afraid to ask difficult ...

    James Frampton - 18/03/2022 - 13:41

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and difficult to learn or understand, often requiring bespoke training and production of lots of technical ... one;” “We already know our customers, why ever should I care about this?”   However difficult, pushback ...

    Sue Mizera - 25/04/2022 - 09:55

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