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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and difficult to learn or understand, often requiring bespoke training and production of lots of technical ... one;” “We already know our customers, why ever should I care about this?”   However difficult, pushback ...

    Sue Mizera - 25/04/2022 - 09:55

  2. Four steps to selecting the right companies to target with ABM

    early on guarantees a less difficult selection process, as it provides you with parameters against which ...

    Feroze Engineer - 13/04/2022 - 08:36

  3. What, why and how: Nailing digital transformation in 2022

    From the bottom, it makes digital transformation either difficult to implement or hard to live ... be resented for making life more difficult. There is also the possibility that the shiny new tool ...

    David Rowlands - 03/03/2022 - 12:22

  4. 8 tips for sustainable lead generation

    Sales enablement Strategy Alignment Budgeting Download this now In difficult times, budgets ... In difficult times, budgets are squeezed so your lead generation investment must work hard to deliver a return. ...

    Daniela fernandes - 07/01/2022 - 11:18

  5. Choosing and using visualisations

    people grasp difficult data instinctively. This magic gives us two things to think about, however. One ...

    Tobias Sturt - 10/03/2022 - 09:32

  6. News: AnywhereWorks Pledges People, Not Bots in bid to put people back into businesses

    The mockumentary-style video follows Sally as she learns just how difficult it is building a real connection ...

    David Rowlands - 01/02/2022 - 08:30

  7. The market profiling fundamentals you need to know

    difficult task and the highest risk in entering new markets and launching new products and/or services. ...

    David Rowlands - 14/02/2022 - 09:40

  8. International Women’s Day: A collection of reflections

    with a shiny MBA and go straight into B2B marketing. Still, we can pose the difficult question: Have women’s ... itself? In the absence of research, this question is difficult to parse; responses doubtless cover a range ...

    David Rowlands - 08/03/2022 - 13:00

  9. B2B content in 2022: OK, so now what?

    seems highly unrealistic.” If you’re a B2B marketer, that makes planning difficult, to say the least. ... difficult than it’s ever been.  Many of us have found it tricky to sense how our own colleagues are faring, ...

    David McGuire - 01/02/2022 - 12:17

  10. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    that 74% of people likely switch brands if the purchasing process is too difficult (Salesforce), ...

    Satish Sadasivan - 07/03/2022 - 09:45

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