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  1. David McGuire on creating stand-out content in 2022

    difficult.” Capture the moment in an unexpected way while other marketers are scrambling to respond. After ...

    David Rowlands - 08/02/2022 - 09:27

  2. Are you making these B2B marketing automation mistakes?

    and the like can make it difficult to see everything that’s happening within your account. For this reason, ...

    Tom Ryan - 07/02/2022 - 12:00

  3. How B2B marketers can visualise data more effectively

    make difficult numbers immediately, instinctively comprehensible. Keeping it simple helps your audience ...

    Tobias Sturt - 31/01/2022 - 16:41

  4. How to bridge the sales and marketing alignment gap – once and for all

    languages.   And yet, sales and marketing alignment is not new to the agenda. So why is it still so difficult ...

    John Cheney - 17/01/2022 - 10:01

  5. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  6. Why you need emotional marketing in 2022

    nervous system will respond or is responding. It is notoriously difficult for us as humans to put our ...

    David Rowlands - 20/01/2022 - 08:51

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    one;” “We already know our customers, why ever should I care about this?”   However difficult, pushback ...

    Sue Mizera - 01/02/2022 - 15:00

  8. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    and difficult to learn or understand, often requiring bespoke training and production of lots of technical ...

    Sue Mizera - 28/01/2022 - 15:55

  9. 10 lessons learned after 10 years of modern selling

    that face-to-face conversations are becoming increasingly difficult in sales and marketing, due to changes ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Christelle Fraysse on the importance of a solid CRM system

    deploy additional tech only to find it makes the lives of their sales teams more difficult because now ... and integrates data that may have previously been difficult to track and provides analytics for deeper insights ...

    David Rowlands - 16/12/2021 - 12:19

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