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1. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   they are online. Jabmo’s account-based IP display advertising capabilities, as well as its integrations ... advertising, LinkedIn advertising, and account-based advertising and retargeting on Instagram and Facebook.  ... The Jabmo platform constantly monitors key account engagement across digital channels. Surges in buying ...

   David Rowlands - 08/07/2022 - 15:25

2. People or personas? What B2B marketing can learn from B2C

   driven by advertising and strong presence.  Accessibility- those eye-level shelves are the place to be.  ...

   Anonymous (not verified) - 08/08/2022 - 11:55

3. Forget everything you (think you) know about ABM

   principles at scale, using digital tactics to fire content at anyone who shows any ‘intent’ to purchase ...

   David Rowlands - 18/08/2022 - 15:17

4. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   E2 web page, content, advertising. OOH – print and digital OOH communications – For KLM, Helvetic ... and Airbus. The result? A whopping five Gold wins for: Best use of creative. Best use of digital techniques ... The solution was to create an Embraer digital destination and fly people across the internet ...

   David Rowlands - 14/06/2022 - 09:49

5. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   on their journey, to encourage them to consider Aruba products and services. Aruba commissioned CRMT Digital ... content as Organic search drove the most website traffic. Improve conversion from paid advertising ... by Aruba at the right time with the right messaging/interaction. CRMT Digital were responsible for making ...

   David Rowlands - 07/07/2022 - 12:35

6. Let’s get personal

   Insight and I’m utterly convinced their technology will change the way we run digital advertising ...

   Charlie Nicholson - 27/06/2022 - 10:48

7. Why the diversity of thinking will dominate the future of creativity in the experience economy

   – people from advertising backgrounds directly conversed with those from direct response backgrounds ... and digital backgrounds, etc. But as I started to discover how to do true collaboration well, I was aware ... issues and trends.  Communications throughout B2B marketing and advertising have been largely ...

   Jason Fletcher - 10/06/2022 - 16:49

8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   base reduction, new revenue streams and digital transformation. To understand the components ... platform of innovation giving millions of fans a unique, personalised digital experience. This platform ... the position of the CMO and demonstrate how they might reframe their position to become leaders of digital ...

   Jonathan Turner - 20/07/2022 - 09:29

9. Why we’re all in Sales Marketing now

   dependency on them, it’s become an overlap. So, how do you stop each from eating the other’s digital lunch ...

   Daniela fernandes - 19/07/2022 - 16:04

10. News: The Martech Awards winners

    Digital General B2B marketing Marketing department Marketing technology Master- Executions & ... employee satisfaction.  In a similar vein, Kaltura brought home ‘Digital/hybrid event platform ... ‘Martech agency of the year’, sweeping up best digital content programme while they’re at it. This follows ...

    David Rowlands - 08/07/2022 - 09:05

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