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1. How your peers are measuring marketing operations

   of digital marketing was meant to have revolutionised this endeavour, making it possible to track every click ... wider than-the-norm responsibilities spanning aspects of demand generation and digital marketing, ... have been on a quest to measure the impact of their work. The advent of digital marketing was meant ...

   Simon Daniels - 25/07/2022 - 10:08

2. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

   as a result of:  Covid-19 shifted consumer shopping behavior to e-commerce. In response, advertisers sought ... in-person, relationship selling.  Objectives of the campaign  Provide advertisers a media solution to reach ... The business objective was to increase the awareness of Target Product Ads by Roundel to CPG advertisers ...

   David Rowlands - 14/06/2022 - 09:33

3. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

   solution for more advertisers seeking to holistically manage their digital ad and marketing campaigns. ... campaign optimisations and actionable insights.  This collaboration widens access and allows advertisers ... that digital ads are fraud-free, viewable by real people, in safe and suitable environments.  Adverity boasts ...

   David Rowlands - 27/04/2022 - 17:07

4. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

   marketing specialists 90octane in February. Media, data and audience insight specialist Kingpin and digital ... to demand, from ABM to digital experiences, we can focus on outcomes, not just outputs. Investors want ...

   David Rowlands - 13/07/2022 - 14:55

5. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   in revenue effectiveness.  6sense has been recognised as the number one ranked account-based advertising ... include:  99% of users rated the 6sense ABM/ABX platform with 4 or 5 stars for Account-Based Advertising ...

   David Rowlands - 07/07/2022 - 12:21

6. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   unless they use a different measure for success.  Buying unit:  CMO – Decision maker. Digital Marketing ... Director – Influencer/Decision maker. Digital Marketing Manager – Influencer. Post purchase the digital ... for the following awards:  Best tool for B2B digital marketing: Digiday awards. Martech vendor of the year: B2B ...

   David Rowlands - 07/07/2022 - 15:26

7. What makes a successful customer experience map? Four tips for customer-centric businesses

   prospects won’t follow a strictly structured journey to becoming a customer. In today’s digital world, ... on your customers’ behaviour through customer interviews, surveys, and your digital analytics.  If you ...

   Kerrie Malone - 11/07/2022 - 09:03

8. News: Triple Point provides £10 million facility for Selbey Anderson

   of a bridging facility for the acquisition of B2B marketing agency Digital Radish, as well as providing capital ... to advertising and B2B marketing organisations. The group excels in providing back-office support and central ...

   David Rowlands - 01/06/2022 - 12:43

9. What you missed at Ignite London

   in value as AI advances. Katie King, however, falls on the other side of the digital pond. As she outlines, ... to incorporate innovative marketing into your mix. Post-pandemic, the digital world has created an even playing ... be to change, innovation and new ideas” Prelini Udayan-Chiechi, SVP global digital and regional marketing, ...

   David Rowlands - 13/07/2022 - 09:32

10. Attracting the next generation into the B2B world

    competitors' advertising campaigns, is tough and knowing your target audience inside out has always been ...

    Michelle Wells - 04/07/2022 - 12:02

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