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1. BRANDING: Best brand 2005- Bank of Scotland Corporate

   comments. A good example of how activity has changed in response to feedback is that early advertising ...

   a12admin a12 - 10/03/2006 - 00:00

2. CATALOGUES: Going by the book

   the paper catalogue does have a part in today's digital world. It can play the role of sale driver ...

   a12admin a12 - 28/02/2007 - 00:00

3. BEST PRACTICE: Word of mouth marketing

     Digital networking Ecademy is one that works particularly well. The network, which has itself been built ...

   a12admin a12 - 30/05/2007 - 00:00

4. TECHNOLOGY: Prospect management systems

   will be the addition of low volume fulfilment services, as the online tools link with digital print companies and mail ...

   a12admin a12 - 12/11/2007 - 00:00

5. SOCIAL MEDIA: Virtual events

   According to Stephen Barber, lead experience architect at digital marketing agency, LBI, ...

   a12admin a12 - 29/03/2007 - 00:00

6. BRANDING: Conspicuous collateral

   be the first impression people get, so creativity is also important," says managing director of digital ...

   a12admin a12 - 24/05/2005 - 00:00

7. BEST PRACTICE: The six golden rules of DM

   at digital franking machine producer Pitney Bowes, notes that Royal Mail does offer discounts, for example ...

   a12admin a12 - 15/04/2007 - 00:00

8. DIGITAL MASTERCLASS: Using your website as a customer intelligence tool

   The current economic turmoil has forced us to be more efficient and targeted. Here are five ways for B2B marketers to tap an easily accessible font of insight to aid them in this process- by turning their websites into a customer intelligence tool. 1. Loc ...

   a12admin a12 - 01/02/2010 - 00:00

9. TECHNOLOGY: Maintaining content management

   Digital One of the guiding principles of good website design is to change your site's content ...

   a12admin a12 - 25/04/2006 - 00:00

10. TECHNOLOGY: Website management

    marketing tool, and in the advent of increasing digital communications, the corporate website is set ...

    a12admin a12 - 28/02/2005 - 00:00

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