Search results

1. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

   changed. Digital transformation, accelerated by the pandemic, changed business environments, and ushered ... included print ads in local and national newspapers. At the same time, digital and paid social displayed ... on platforms like Pandora. Additional channels included digital TV and OTT. The ad was viewed on platforms like ...

   David Rowlands - 14/06/2022 - 10:15

2. The secret to driving marketing ROI? Collaborate with your sales team

   on digital channels as it’s easy to measure the ROI. But sales teams are just as important, if not more so ... the case. information and training need to be shared digitally, in one place, and in a way that the whole ... of their attention on digital channels as it’s easy to measure the ROI. But sales teams are just as important, ...

   Nikki Dawson - 13/06/2022 - 12:42

3. Five features B2B companies should look for in a marketing automation software

   Customer experience Customer insight Digital General B2B marketing Marketing automation Marketing ...

   Tom Ryan - 27/06/2022 - 16:15

4. News: Monthly roundup of new hires in B2B

   Ellie Mitchell, client services director, and Cheryl Randall, group account director, Digital Radish ... Following a B2B Marketing Agency of the Year award win in 2021, Digital Radish has appointed two senior ... think of a better agency than Digital Radish to be a part of at this time. The knowledge, expertise ...

   David Rowlands - 01/06/2022 - 09:59

5. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

   Event General B2B marketing Marketing automation Marketing department Marketing technology Master- Executions & Campaigns Martech Marketing operations Automation Innovation Kaltura’s Virtual Events platform empowers organisations of all sizes to easil ...

   David Rowlands - 07/07/2022 - 15:01

6. Are you a CMO worried about budget? Read this

   a tough time to be a marketing leader. Digital spend is accelerating and new channels are proliferating ... in brand/awareness activity. Prevailing wisdom suggests that brand campaigns should account for 60% of advertising ...

   Emilie Sanders Lee - 10/05/2022 - 10:40

7. How to make intent data a cornerstone of campaign excellence

   to digitally transform, manage applications, optimise processes and ensure regulatory compliance. I manage our ...

   Ben Beeching - 22/06/2022 - 10:11

8. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   advertising), content syndication (Contentgine) to gain additional high-value contacts, outbound email ...

   David Rowlands - 14/06/2022 - 11:16

9. What you missed at Ignite USA

   virtual only, we welcomed delegates to Chicago both in-person and digitally to discuss all things brand ...

   David Rowlands - 10/06/2022 - 10:46

10. News: Monthly roundup of new hires in B2B

    their relaunch growth plans. Michael comes from a long background of growth development in advertising ... and digital agencies. In his role, Daniele will be tasked with expanding alan’s conceptual creative offering ...

    David Rowlands - 29/04/2022 - 14:44

Pages