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  1. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... pre-pandemic or acted fastest won the day. As the digital world continues to grow post-pandemic, how can you ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Five ways your marketing team can stand-out in your business

    at this in terms of numbers: According to a recent McKinsey Survey, 90% are willing to digital self-serve ... – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ... The industry has significantly transformed digitally not only through software innovation and purposeful online ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. 11 words to delete from your B2B copy

    replace them. In today’s ultra-competitive digital content landscape, marketers must utilise every ... the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    'switched on' to their customers’ motivations for category choices, and that deliver them material ... to their individual strengths and make them more seamless. Use digital media that’s well suited to activation ... brand development is often lacking and wherein digital commerce marketing is often data-rich but insight ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    programmes. This enables campaigns to target accounts matching your ICP using digital tools but I would ...

    David Rowlands - 19/11/2021 - 10:26

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... your customers. By building UGC into your marketing plan, you’re able to reach more people in a digital ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ...

    John Allen - 17/11/2021 - 08:39

  8. The data and science you need to know when approaching ABM email marketing

    as if interactive, digital content has dominated post-pandemic marketing spheres with 83% of marketers believing ...

    David Rowlands - 16/11/2021 - 09:39

  9. Four tips and tricks to think differently about content management and improve digital experiences

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... than ever in a post-pandemic, digital world where customer expectations are at an all-time high ... and the quality and availability of digital offerings has a significant impact on customer satisfaction. ...

    Kieron McCann - 10/11/2021 - 14:59

  10. How sales training and coaching can drive B2B success in 2022 and beyond

    digital channels, and marketers face a plethora of decisions and shifts in buyer behaviours ... have transitioned to remote working and digital-first sales. So, how can businesses foster a culture ... much sooner in their journey. This can be achieved through digital platforms that provide interactive ...

    Kevin O'Regan - 09/11/2021 - 10:37


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