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  1. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    Content marketing Digital Marketing automation Sales and marketing alignment Master- Strategy ... reviews. 3. Consider digital and content marketing The digital world is growing fast, and B2B marketers can ... take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  4. 10 lessons learned after 10 years of modern selling

    contributes to an overall positive buyer experience. B2B buying has shifted to digital-first and buyers have ... embrace of digital technologies and social media. The leaders who jumped quickly on these opportunities ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. Designing a digital marketing strategy

    Digital Marketing technology Strategy Download this now With the pace of online growth and digital ... transformation, it is vital that your digital marketing efforts are optimised. If you are looking to reach new ... audiences and grow your revenue, your marketing mix is likely to include a digital focus whether ...

    Daniela fernandes - 07/01/2022 - 11:32

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    by Brooklyn-based digital designer and product strategist Amélie Lamont who states: “Saying you’re an ally is much ...

    David Rowlands - 12/01/2022 - 14:12

  7. How and why marketing must drive sustainability

    to spend more on sustainable products. Many approaches resonate with them from sustainable materials ...

    David Rowlands - 11/01/2022 - 08:47

  8. Improving CX with revenue enablement

    time to find a way to solve it. B2B customers are increasingly demanding, more digitally savvy, ... buying journey happens digitally and before the customer engages with a sales rep. I have also told my ...

    Adam Mincham - 10/01/2022 - 09:12

  9. What’s in store for B2B marketing in 2022?

    processes for a contactless world, redefine processes for a digital world and much more. We now move ... digital, contact centre. Organisations will need to align the dots, especially when it comes to data being ... projects have failed to involve Digital or Contact Centre teams. But organisations are waking up ...

    David Rowlands - 07/01/2022 - 15:27

  10. Practical magic: Cooking up a potion for success for your ABM programme

    them feel welcomed, for example. Particularly in digital workshops, consider adding in a fun element ...

    David Rowlands - 07/01/2022 - 09:03

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