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  1. Five of the best digital marketing strategies B2B can learn from B2C

    Customer experience Customer insight Digital General B2B marketing Master- Data Strategy, Insight ... are five of the best B2B digital marketing strategies to inspire your business. 1. Unity: Marketing inside ... for businesses to occupy these spaces with their B2B digital marketing strategies too. And although the Metaverse ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  2. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    skills (virtual events software, more focus on digital channels, etc). When old staff leave, in some ... As a follow up question, in a post-pandemic world, we’re relying more and more on digital technologies ... brought a new checklist to the foreground? Digital skills aren’t just for digital marketers anymore- ...

    David Rowlands - 17/12/2021 - 15:04

  3. Five predictions on data changes to future-proof your 2022

    Digital General B2B marketing Marketing technology ROI Master- Data Strategy, Insight & ... a unique ID for users that can be tracked across the entire digital ecosystem, without the need ... digital strategies.  4. B2B data will switch to a less is more approach It has long been thought, from ...

    Jon Clarke - 20/12/2021 - 12:01

  4. News: New hires in B2B

    Allianz Global Investors as global head of digital marketing and operations. Tjeerd Voskamp, JOHCM’s head ... expertise in devising and delivering award winning marketing campaigns, a deep understanding of digital ... expertise in strategic marketing and digital transformation will further enable us to scale our business, ...

    David Rowlands - 21/12/2021 - 09:09

  5. Establishing the right goals in 2022 for small businesses

    including their website, emails, and verbal and digital communication.  Prioritizing a customer’s experience ...

    Rebecca Grimes - 20/12/2021 - 12:14

  6. Christelle Fraysse on the importance of a solid CRM system

    and why?   Remote working has accelerated the need for shared digital resources to support execution ... activities and lack of in-person networking opportunities has driven marketing online. Digital engagement ... circumstances. It has highlighted the undeniable value of digital technology – and the importance of embracing ...

    David Rowlands - 16/12/2021 - 12:19

  7. Six B2B industries that should be leveraging marketing automation

    Digital General B2B marketing Marketing automation Professional development Master- Data Strategy, ... transform digital marketing using automation are: Non-for-profits. Manufacturing. Financial services. ... later, right? 3. Financial services At a time where digital is bringing about financial services ...

    Tom Ryan - 14/12/2021 - 08:58

  8. News: Mitie has announced the appointment of its new CMO, Maria Winn

    responsibility for Mitie’s brand, propositions, digital, content and marketing operations Mitie, UK based ... for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing ... marketing team, Maria will have responsibility for Mitie’s brand, propositions, digital, content ...

    David Rowlands - 09/12/2021 - 12:33

  9. Jabmo

    Londres 75009 Paris France France ABM Advertising Digital Marketing Marketing Automation Platforms ...

    Daniela fernandes - 13/12/2021 - 12:11

  10. The big lie of thought leadership in B2B

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... is a good place to start. This means gathering existing published material, from clients, competitors, ... and competitors can be a rich trove of raw material for intelligence.  In addition, to really drive significant ...

    Philip Trippenbach - 07/12/2021 - 09:12


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