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  1. The CMO's guide to account-based marketing in manufacturing and life sciences.

    science Jabmo wrote this guide to help you understand how an account-centric approach to digital marketing ... goes on to explain how all the new digital marketing channels work to engage key accounts and covers ... key accounts digitally. What kind of use cases work best. How to get budget and plan a pilot. How ...

    Daniela fernandes - 13/12/2021 - 16:04

  2. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    effectively, an all-digital world, how has this impacted conveying your brand? Has it made it easier for you ... is programmed, both give marketers an opportunity to influence those digital touchpoints directly. ... that it’s all-digital means that the need to involve and engage employees is even more overlooked. Social ...

    David Rowlands - 10/12/2021 - 10:37

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    ABM Customer experience Customer insight Digital General B2B marketing Marketing technology ...

    David Rowlands - 10/12/2021 - 11:46

  4. Everything you need to know to create a high-converting B2B product page design

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. Why your competitors are creating content in clusters (and why you should too)

    Content marketing Creative Customer experience Customer insight Digital Master- Data Strategy, ...

    Kerrie Malone - 06/12/2021 - 09:28

  6. News: Annual study reveals rising stars in the marketing multiverse

    Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ... reasons for the decline. “The digital inflection caused by the pandemic is here to stay,” said Chris ...

    David Rowlands - 30/11/2021 - 16:21

  7. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... pre-pandemic or acted fastest won the day. As the digital world continues to grow post-pandemic, how can you ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... endurance during the pandemic. Similarly, Digital Radish, who won ‘B2B marketing communications agency ... for Salesforce, by twogether. Best use of live, digital and/or hybrid events marketing. ‘Retail renaissance’ ...

    David Rowlands - 01/12/2021 - 16:29

  9. News: Hiscox launches card game to educate businesses about cyber security

    Digital Professional development Master- Data Strategy, Insight & Intelligence Skills ...

    David Rowlands - 30/11/2021 - 09:52

  10. News: Feefo appoints new CMO to drive growth and overseas expansion

    in the digital space spanning over 20 years, James joins Feefo from Bionic, an expert comparison service ... for SMEs, where he held the role of director of digital marketing. Prior to Bionic, James worked agency side ... with the coronavirus pandemic making digital experiences more important than ever. We’re helping brands raise the bar ...

    David Rowlands - 30/11/2021 - 16:39

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