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  1. Why SMBs are looking for guidance and support from B2SB marketers

    of an accelerated digital transformation that is critical for them to survive, revive and thrive in 2022 and beyond. ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Five ways your marketing team can stand-out in your business

    at this in terms of numbers: According to a recent McKinsey Survey, 90% are willing to digital self-serve ... – end-to-end – to make a B2B purchase. Forrester predicts 80% or more of the sales cycle is set to go digital ... The industry has significantly transformed digitally not only through software innovation and purposeful online ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ... Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  4. 11 words to delete from your B2B copy

    replace them. In today’s ultra-competitive digital content landscape, marketers must utilise every ... the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  5. Four tips and tricks to think differently about content management and improve digital experiences

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... than ever in a post-pandemic, digital world where customer expectations are at an all-time high ... and the quality and availability of digital offerings has a significant impact on customer satisfaction. ...

    Kieron McCann - 10/11/2021 - 14:59

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    'switched on' to their customers’ motivations for category choices, and that deliver them material ... to their individual strengths and make them more seamless. Use digital media that’s well suited to activation ... brand development is often lacking and wherein digital commerce marketing is often data-rich but insight ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... your customers. By building UGC into your marketing plan, you’re able to reach more people in a digital ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ...

    John Allen - 17/11/2021 - 08:39

  8. Planning for 2022: An interview with Mercè and Steven Cozens

    programmes. This enables campaigns to target accounts matching your ICP using digital tools but I would ...

    David Rowlands - 19/11/2021 - 10:26

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    digital channels, and marketers face a plethora of decisions and shifts in buyer behaviours ... have transitioned to remote working and digital-first sales. So, how can businesses foster a culture ... much sooner in their journey. This can be achieved through digital platforms that provide interactive ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. The data and science you need to know when approaching ABM email marketing

    as if interactive, digital content has dominated post-pandemic marketing spheres with 83% of marketers believing ...

    David Rowlands - 16/11/2021 - 09:39

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