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  1. twogether on winning Gold for ‘Best use of direct mail’

    of ABM’ campaign for Salesforce brought home Gold for ‘Best use of direct mail’ at the B2B Marketing ... services director at twogether, to explore how they did it and what the future of direct mail looks like. ... example of unforgettable direct mail to say the least. 2022- the age of direct mail? With gift automation ...

    David Rowlands - 21/12/2021 - 15:26

  2. Eight areas that marketing need to focus on to future-proof their 2022

    to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ... of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ... at events – not just attendees but panellists and other partners- and direct mail provides a hugely useful ...

    Kate Cox - 10/01/2022 - 15:16

  3. Five ways AI impacts demand generation

    their mail-open rate and what they usually do in reaction. The more interesting or valuable the content ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. News: Radix Communications employees take over the company

    hardworking people deserved to benefit more directly from their success. We’re one team, and this new ... will give employees a powerful say in the strategic direction of the company. It will also be able ... it really feels like we have an even greater stake in the company’s direction and success. Nick ...

    David Rowlands - 11/01/2022 - 16:43

  5. How and why marketing must drive sustainability

    remotely. This significantly reduces our ‘scope three’ emissions, which include all direct and indirect CO2 ...

    David Rowlands - 11/01/2022 - 08:47

  6. Improving CX with revenue enablement

    but generally B2B companies have more direct engagement with their customers post purchase. As we move from left ...

    Adam Mincham - 10/01/2022 - 09:12

  7. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... the importance of creating a company wide data strategy with a direct link to value creation, and business ...

    David Rowlands - 07/01/2022 - 15:27

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    of clients. Refining the sales cycle to make it shorter directly translates into greater revenue. Businesses ...

    Richard Conn - 07/01/2022 - 12:30

  9. Five of the best digital marketing strategies B2B can learn from B2C

    firm, DocuSign’s marketing team could direct them towards a white paper or webinar tailored ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  10. Christelle Fraysse on the importance of a solid CRM system

    for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. Having ...

    David Rowlands - 16/12/2021 - 12:19

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