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  1. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    – including self-directed internet research, webinars, online events, industry experts and provider ...

    Winnie Palmer - 15/08/2022 - 14:06

  2. Digital vs. print marketing: A bright and measurable future together

    behaviour. Go direct to the customer to increase ROI In terms of the most direct form of print marketing, ...

    Joe Courts - 03/08/2022 - 12:55

  3. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    and opportunities for the next 10 years. Created a short film series: ‘Incredible Journeys.’ Released episode ... 7 – Brazil. Customer events filmed virtually for Helvetic, Air Peace, KLM – and to amplify through press, ...

    David Rowlands - 14/06/2022 - 09:49

  4. News: The B2B Marketing Awards shortlist announced!

    use of direct mail 'Cloud senses' by Sharper B2B Marketing 'Green IT' for Lenovo, ...

    David Rowlands - 23/08/2022 - 09:55

  5. People or personas? What B2B marketing can learn from B2C

    messages, focused directly on the benefits it will bring us. We don't have a lengthy business ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  6. Uncertain times? Be in the savvy 20%, and market cognitively

    History repeatedly shows not only that businesses’ ability to attract and convert customers is directly ...

    Daniela fernandes - 19/07/2022 - 16:10

  7. How your peers are measuring marketing operations

    of the marketing function, such as demand gen, as there is a much more direct relationship with leads, conversion ... to be at the direction of other teams though who are determining the approach, content, messaging and so on. Putting MOps ... interesting direction, that of MOps task management and planning. Again, not completely in-scope here, ...

    Simon Daniels - 25/07/2022 - 10:08

  8. How bad data in your CRM may be exposing you to a competitive ambush

    win-loss numbers. It’s directionally useful, but not exact because data is missing. Reps don’t enter it. So ... the CRM with input directly from the buyer. You can do this in-house or through a third party. Win-loss ... and supplementing it with data sourced directly from their buyers. With these insights, they’re making better ...

    Willem Maas - 14/07/2022 - 15:54

  9. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    Creative Direct General B2B marketing Marketing department Master- Executions & Campaigns ... to inform and celebrate each step of the delivery process. By creating a multi-layer direct mail piece ... And to connect to the online world, the premium (wireless headphones) directed audiences to listen to a podcast ...

    David Rowlands - 14/06/2022 - 09:33

  10. Attracting the next generation into the B2B world

    who have direct access to the people they want you to speak to. These ambassadors also have ...

    Michelle Wells - 04/07/2022 - 12:02


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