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1. TECHNOLOGY: Brand management- Keeping up appearances

   markets. Direct contact with consumers in the mass market is becoming an increasingly important part ...

   a12admin a12 - 29/03/2006 - 00:00

2. BRANDING: Managing consistency

   markets. Direct contact with consumers in the mass market is becoming an increasingly important part ...

   a12admin a12 - 29/03/2006 - 00:00

3. BROADCAST: Digital revolution hits radio

   of the DRDB elaborates: "You could run an ad and then have a direct response mechanism such as 'hit ...

   a12admin a12 - 28/02/2005 - 00:00

4. ANALYSIS: Beautifully simple marketing

   Dermalogica's newsletter was much more pointed, only delivering content that applied directly ...

   a12admin a12 - 26/01/2005 - 00:00

5. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

   that it has no direct bearing on my working life and I prefer other subject areas for my leisure reading. ...

   a12admin a12 - 30/05/2007 - 00:00

6. BEST PRACTICE: Procurement – Revenge of the nerd?

   Traditionally, marketing reports directly to the CEO while procurement reports back to finance.” According ...

   a12admin a12 - 25/05/2005 - 00:00

7. ANALYSIS: Business services suck the life out of marketing

   "tried to get into the mindset of the key decision makers." One direct mail piece was created, ...

   a12admin a12 - 26/04/2005 - 00:00

8. CRISIS MANAGEMENT: Brand overboard

   repercussions. "There has to be some element of negative association for a brand in the direct aftermath ...

   a12admin a12 - 20/08/2006 - 00:00

9. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

   It's a chance to really influence Avaya directly, and to maximise where we are on a global scale. ...

   a12admin a12 - 17/05/2006 - 00:00

10. B2B Sponsorships

    Safety Academy is almost totally altruistic. Jeremy Twaite, MD, comments, "It's got no direct ...

    a12admin a12 - 14/12/2004 - 00:00

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