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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    are marketed as complete entities, directly to us-  discreet, individual end-users- although as a group we ... for both: to get ever closer to the customer so as to be able to contact them directly and speak intimately ... to enhancing and driving the selling process, these factions prefer instead a direct business approach ...

    Sue Mizera - 25/04/2022 - 09:55

  2. Super-charged lead generation: How to drive more ROI from your enquiries

    service activities, but it can also be used to increase marketing ROI. This is because it offers a direct ...

    Kate Cox - 26/04/2022 - 09:01

  3. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    who had never used Smartsheet, saw what we were doing with Sponsor X and said very directly: ‘This ...

    David Rowlands - 05/05/2022 - 09:00

  4. Five strategies to create a B2B customer experience that beats the competition

    with customers directly every day, to better gauge and understand customer sentiment about your product ...

    Stephanie Copel... - 22/04/2022 - 08:58

  5. What’s in store for B2B marketing in 2022?

    haven't seen at least one of the Terminator films. Well, the good news is that time traveling robots ... But there is a part in the film where facial or optical recognition triggers personalised advertising. That kind ... of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ...

    David Rowlands - 07/01/2022 - 15:27

  6. What you need to know to turn B2B marketplaces into your number one marketing tool

    should ensure they are in control of this. That requires direct customer access and establishing ...

    Alexander Graf - 06/04/2022 - 12:56

  7. Partnering with your customers can be the answer to boosting your marketing impact

    partners with a customer PVD Products Inc. is a leading manufacturer of custom thin-film deposition systems ...

    Rod Griffith - 03/02/2022 - 08:49 - 1 comment

  8. Funny is as funny does: Steve Mudd on humorising your B2B brand

    is run by engineers driven by logic. We’ve taken steps in that direction, but we’re only scratching ...

    David Rowlands - 07/04/2022 - 14:51

  9. The Great Customer Resignation: Is AI the key to holding onto your customers?

    business, from setting our vision and strategic direction to making sure we’re executing in the best ...

    David Rowlands - 14/04/2022 - 08:18

  10. Making the most of your marketing automation platform

    business growth, company direction and supporting his team. “A lot of my job is enablement,” he adds. “The ... filling in forms, etc which goes directly into your platform. From your CRM: This may be integrated ...

    David Rowlands - 17/03/2022 - 09:06


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