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  1. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    if you’re in a crowded SaaS market, you might want to consider content where you directly compare your ... out what sets you apart from the competition and what appeals directly to your target market. Your ... customer calls, a chatbot on your site can answer simple questions and direct customers to the right person ...

    Richard Conn - 28/02/2022 - 09:43

  2. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    Ogilvy couldn’t just film a vision; it had to engineer it first. With Rolls-Royce experts to help, ... mini-stories. A master film was adapted into a variety of advertising multimedia and its elements used in deeper ... explainer content, including a behind-the-scenes film. Creativity that captivates and differentiates ...

    David Rowlands - 26/11/2020 - 16:27

  3. It’s time to be your ‘authentic self’ at work

    ever during the pandemic, as businesses have learnt to have direct conversations about the emotional ...

    Laurel Wolfe - 15/03/2022 - 13:42

  4. 16 essential quality checks for your B2B content

    the reader directly, and speaks to their aspirations, challenges, and concerns. 11. Does the piece avoid ...

    David McGuire - 25/03/2022 - 09:33

  5. The Xsens DOT story

    such as film animation, industrial, and professional health and sports motion-capture analysis. For the global ...

    Jack Mann - 22/07/2021 - 16:51

  6. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    so as to be able to contact them directly and speak intimately to them, as if to “segments of one.” ... to enhancing and driving the selling process, these factions prefer instead a direct business approach ... they openly petition management support for budget allocations behind a more direct business approach. Proof ...

    Sue Mizera - 22/02/2022 - 12:26

  7. How Atos doubled down on digital and what it learned about martech on the way

    of how ATOS is transforming its martech stack. You’ll hear direct, insider knowledge from the people who ... in a CDP through which they directed all their marketing data. In the future, thiswill allow them to start ...

    David Rowlands - 11/02/2022 - 11:24

  8. BBP

    Customer Insight Demand Generation Solutions Design Digital Marketing Direct Marketing Ecommerce Email ...

    Daniela fernandes - 08/02/2022 - 10:41

  9. What is Propolis

    intelligence documents and live and on-demand panel discussions & fireside chats- Direct expert consultancy ...

    scotty - 09/02/2022 - 11:22

  10. News: Radix Communications employees take over the company

    hardworking people deserved to benefit more directly from their success. We’re one team, and this new ... will give employees a powerful say in the strategic direction of the company. It will also be able to pay ... have an even greater stake in the company’s direction and success. Nick and I are excited ...

    David Rowlands - 11/01/2022 - 16:43


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