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1. How to create B2B content for the “new normal”

   General B2B marketing When social distancing becomes BAU, what will that mean for your content? ... While social distancing takes some kinds of marketing off the table, content remains something you can ... say getting access to customers is a problem. Could social distancing change that? This might seem ...

   David McGuire - 23/03/2020 - 14:38

2. Will the Coronavirus lead to re-thinking collaborative but remote working practices?

   solutions to collaborative working at a distance. In today’s global economy, we need global connection. ... and efficiently. The right technology should enable teams to:   Align people across teams and distances ... of international marketing at Wrike to look at the need for tech solutions to collaborative working at a distance ...

   David McGeough - 19/03/2020 - 11:42

3. The 2021 B2B Marketing Trend Tracker: The B2B mind

   of real business goals, and totally distance themselves from the ‘colouring in department’ of yesteryear. ...

   Kavita Singh - 03/03/2021 - 14:47

4. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

   consolidation (compounded by the need to retain some form of social distancing) will result in significantly ... – but some distance from the main HQ. These would be small offices providing easy commutes to those using ...

   Iain Halpin - 01/06/2021 - 14:07

5. Event planning – in an age of isolation

   is flexible enough to accommodate F2F activities once social distancing rules are relaxed? Sign me up ...

   Jason Taylor - 06/04/2020 - 13:39

6. Why B2B marketers need to address the lack of diversity

   to be put on furlough and being laid off during Covid-19.” In addition to this, distance bias has also ... impacted minorities. Distance bias is the idea that professionals tend to hire people who look similar ...

   Kavita Singh - 21/09/2020 - 11:48 - 1 comment

7. How to drive demand in a self-isolated economy

   are practising social distancing, in-person sales meetings are no longer a viable option. This has created ... distancing is to limit large public gatherings. This means that trade shows have been postponed or cancelled ...

   Deniz Olcay - 13/07/2020 - 11:05

8. How the pandemic has underlined the importance of brand purpose

   parcels while complying with new social distancing requirements and Social Bite to feed Scotland’s ...

   Annabel Rake - 04/01/2021 - 14:37

9. Show me the money: Why revenue ops is the hottest new trend in B2B

   always recycles themself, and the core of compelling ideas typically doesn't die. That’s probably ...

   Joel Harrison - 02/07/2019 - 14:10

10. How to create a buzzworthy campaign with Paul Anderson

    in the sea-of-sameness of civil aviation. This tactic created real distance between Embraer and other manufacturers ... to create disruptive stand-out in the sea-of-sameness of civil aviation. This tactic created real distance ...

    Kavita Singh - 02/02/2021 - 16:17

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