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  1. Eight essentials for a successful global marketing rebrand

    includes values and goals around sustainability, diversity, equity and inclusion. A 2021 Edelman Trust ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Is it logical and arranged in a well-reasoned order? Make sure to collect all the hard data and complicated ... operate in and make a statement about the human potential we collectively impact.” Think future history  ... responsibility, environmental footprints, and diversity. There’s no being silent on these issues anymore.” Think ...

    Sue Mizera - 08/12/2022 - 10:09

  3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    deliberated this year, leveraging their collective knowledge and experience. For reasons of objectivity ...

    Joel Harrison - 15/12/2022 - 14:06

  4. Senior marketing researcher

    hubs’ within Propolis. The Senior Market Researcher will not only collect and present this data, ... organisations where necessary to collect quantitative data. Assist in briefing, setting up and conducting ...

    Jennie Barrick - 01/12/2022 - 09:19

  5. Online marketplaces – Threat or opportunity for B2B vendors?

    and Tmall platforms have followed suit.  Collectively, these marketplaces make no secret of their ambition ... and complex machinery, industry-specific consolidator sites have launched in sectors as diverse as chemicals, ...

    Kieron McCann - 24/10/2022 - 09:46

  6. Does ESG get the gold standard for B2B at the DMA Awards?

    collectively discuss before voting again, and verdicts based on aggregate scores. It might sound simple, ... was a very interesting if disparate collection of marketing initiatives from very different brands operating ...

    Joel Harrison - 18/10/2022 - 13:28

  7. Senior market researcher

    Market Researcher will not only collect and present this data, but analyse it for our members as well. ... in-house marketing team. Work with third-party market research organisations where necessary to collect ...

    Jennie Barrick - 21/09/2022 - 13:07

  8. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    of the nuances in each market in what is a diverse region.” Marcus Wilkinson, managing director, Rombii, ...

    David Rowlands - 08/09/2022 - 09:00

  9. How marketers can achieve personalisation without third-party data

    for marketers to begin using product data to collect behavioural information about their customers, providing ...

    Adam Greco - 05/09/2022 - 16:24

  10. Why the diversity of thinking will dominate the future of creativity in the experience economy

    to think outside the box to supercharge our way of working.  Until recently, I thought that diversity ... only just begun to touch the surface by fuelling creative thinking through diversity and different life ... There is a vast talent pool, but to find the right people, the ways of finding people need to be diverse too. ...

    Jason Fletcher - 10/06/2022 - 16:49


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