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  1. Three demand generation focus areas you need to know

    engagement, marketers must now ensure they provide an exceptional brand experience. The advent of marketing ... business buying decisions, thanks to the insights that CDPs provide marketers with. This will only get more ... and a growing emphasis on omnichannel engagement, marketers must now ensure they provide an exceptional brand ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    and resourcing Leaders Diversity and inclusion In a recent interview, Lucy Gillman, junior copywriter at B2B ... where diversity and inclusion should start, what B2B can learn from B2C and what marketers need to know ... to questions of diversity and inclusion in the workplace, where should this start? Is it something ...

    David Rowlands - 12/01/2022 - 14:12

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    to $426 million.  “Ten months ago we ignited the RevTech Revolution with a promise to provide the only ... to provide its customers with the unified go-to-market platform for their entire revenue team. Since then, ... relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  4. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ... and more effective. It can also help ensure these changes stick. Specifically, CRM systems can provide ... a single source of truth, centred around the customer. Using these systems provides access to features ...

    John Cheney - 17/01/2022 - 10:01

  5. How chatbots can enhance your ABM strategy

    to engage target accounts at every step of the funnel, providing personalised experiences and relevant ... a few questions about your requirements or your company and then provides information on specific, ... from their ABM playbook, keeping them targeted on outcomes and providing a truly personalised selling ...

    Justin McDonald - 19/01/2022 - 09:16

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  7. Five ways AI impacts demand generation

    increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... to rich and complete information about the individual customers, and you can provide them with what ... them with too much irrelevant content. By providing personalised, relevant information in exchange ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ... programme. We also strongly promote diversity and inclusion and have developed a network of colleagues ... with different nationalities, backgrounds, and experiences to make sure we keep progressing our diversity ...

    David Rowlands - 11/01/2022 - 08:47

  9. 10 lessons learned after 10 years of modern selling

    providing highly relevant training content for your teams on the revenue channels of the future.  Want ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Eight areas that marketing need to focus on to future-proof their 2022

    transcripts also provide an immediate understanding of changing customer needs.  7. Beyond keyword ... bidding with CRM and first party data feedback loops providing search engines data on which audiences ... at events – not just attendees but panellists and other partners- and direct mail provides a hugely useful ...

    Kate Cox - 10/01/2022 - 15:16

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