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  1. Practical magic: Cooking up a potion for success for your ABM programme

    you’ve selected your account. Use this to set expectations, extract information from the sales team ... for a successful ABM workshop is inviting the right people and setting the expectation for the workshop’s outcome, ... assumptions based on the research you’ve done. Set a clear agenda Jenny then asserted the importance of having ...

    David Rowlands - 07/01/2022 - 09:03

  2. What’s in store for B2B marketing in 2022?

    quality, or any number of other attributes. Problems arise when the expectations set by a brand ...

    David Rowlands - 07/01/2022 - 15:27

  3. Establishing the right goals in 2022 for small businesses

    Innovation Before marketers set goals for the upcoming year, considering the changes of 2021 will help guide ... These three areas can help marketers set and measure 2022 efforts that accurately reflect the state of small ... setting ensures businesses are set up to meet goals or, on the flip side, highlights the areas that need ...

    Rebecca Grimes - 20/12/2021 - 12:14

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    manage to deal with that mass of people looking for new opportunities? What sets out a ‘good’ candidate ... that we weren’t expecting, and we would look at tailoring our model to include a new set of skills. Our ...

    David Rowlands - 17/12/2021 - 15:04

  5. News: New hires in B2B

    skill sets and people who have a restless energy to constantly seek to innovate, and Alisa ticks those ...

    David Rowlands - 21/12/2021 - 09:09

  6. Five predictions on data changes to future-proof your 2022

    of the customer Finally, in line with a streamlined set of data points, I also expect marketers to look to remove ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Christelle Fraysse on the importance of a solid CRM system

    the nuances of their company and agree clear business outcomes based on individual sets of objectives, ...

    David Rowlands - 16/12/2021 - 12:19

  8. Six B2B industries that should be leveraging marketing automation

    system. With a nurture process already set up, the prospect is immediately enrolled into a sequence ...

    Tom Ryan - 14/12/2021 - 08:58

  9. The tautology of marketing operations job titles

    is characterised by variety – the wide-ranging set of demands, responsibilities and activities is in turn reflected ...

    Simon Daniels - 03/12/2021 - 08:47

  10. News: Mitie has announced the appointment of its new CMO, Maria Winn

    these challenges, while also setting the standard for the facilities management industry. My priority is to look ...

    David Rowlands - 09/12/2021 - 12:33

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